Innovative communication from Sweden with love
From the category archives:
Back in 1997 I worked with financial information online. That’s when I first met Mattias Miksche, back then at ETrade, today CEO on Stardoll.
Today ReadWriteWeb made me notice the fact that Nielsen Online has published a study of online Britons under age 23 and their favorite sites. Swedish Stardoll is right up there on top! Great work!
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So, you’re into communication and you know you have to at least try some social media activities in order to be on track with your competitors. You meet up with your consultants who says Facebook is the shit…ah mean Myspace…eh, LinkedIn…nooo Twitter…maybe…
You get it.
It’s a jungle out there and planning has taken on a more technical shape than ever. Stats, functionality, API’s, RSS and more. You grab your machete and go head on all those buzzwords. But once you come out the other side you might have been ripped of.
Well. Pingdom, a Swedish site who’s focus lies on covering the uptime monitoring needs of 90% of the companies in the world posted a great little survey today about ‘Social network popularity around the world’.
The social networks included the survey were MySpace, Facebook, Hi5, Friendster, LinkedIn, Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twitter.
The Pingdom guys used Google Insights for Search. The G Insights makes this quite easy for you. For a search term (for example “MySpace”), it will highlight the regions where that search term is the most popular. Google calls this “regional interest”. This “regional interest” gives a good indication of which regions (in this case countries) a social network is most popular in. Google also provides a nice heat map of the results (like the one on top of this post)
Some of the key findings were:
So, head over to Pingdom and get some ammunition until the next time your advisors tell you which social network to use.
ps. Should you use social networks at all? Hell yes!
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Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again.
The answers above are taken from ‘Social Media in the Inc. 500′ - first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts Dartmouth Center for Marketing Research and it compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.
It’s very exiting to see that quite many of these companies understand and value the importance of Social Media. On the other hand I know that most of them don’t staff accordingly. If you wanna get Social you organization has to be dramatically revamped.
I got this of the Researcher, a another Swedish blog about communication that actually has transformed itself into a pretty fine Digg clone. Great inititive!
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This episode of 60 minutes that I found while reading a post on ReadWriteWeb is a goodie if you spend your days thinking about how to reach young people with your communication.
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I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information.
I used Paparazzi (note, a little software tip here) to take a screenshot of the full page and WOW, it’s a freakin 15,4 meters tall. That must be some kind of record?
Hmm, I didn’t read much of it but I bet Obama turns of here and there in the search engines.
(I’m not taking a political stand here)
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I’m in Spårvagnshallarna on a MSN Innovate semiar i Stockholm, Sweden.
There’s this woman presenting two interesting reports. The first one called Mediascope Europe and the second one Online Shoppers 2008.
Some Key Findings from Mediascope Europe:
A summary of the key findings from the Online Shoppers Europe:
Visit EIAA to download these two and other reports.
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In the November edition of Sportfack, the Swedish trade press for sport companies, I was interviewed on what effect digital communication will have on the industry.
Usability, content, range of products, constant change and an understanding of digital communication within the management team was the core message I tried to get across.
Download the full article here. (NOTE, it’s in Swedish)
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FaberNovel, a french consulting compay has issued a very interesting new Research Paper on best practices from leading social network websites.
The study formulates the basic concepts of social networks and also analyses online matchmaking websites and business network websites.
It’s well worth a read.
If you’re looking for the full report to download. Click here.
Found it through ReadWriteWeb.
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