February 16, 2011
in Advertising Awards,Art,branding,Cases,Entrepreneurship,Images,Innovate,My Books,People,Quote of the day,Research,SEO,Social communication,Software,Speaking,Svenska,The trend is my friend,Video
Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.
I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.
Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.
So here we [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
January 13, 2011
in branding,Images,Innovate,Just another day,Link of the day,Quote of the day,SEO,Simplicity,Social communication,The trend is my friend,Video
Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising.
Normally I’d work a company or brand through a series of workshops. We would then slowly start to follow this model over time. Changing how you, your brand and marketing organisation work with advertising and communication is not something you do over night. I would recommend brands to keep on doing what they do best – shoot fireworks -while slowly start to change their way of communicating their products and services from ground up.
Moving your communication into the future is also tough on your organisation as your moving from campaign based communication activities to instead building long term equity that will generate results over time. Send your entire marketing organization as well as your IT department and management team on several digital communication crash courses cause your CEO better understand what you talk about when you’re talking conversion, SEM, SEO, AdWords, H1, Keywords, Stats and shit.
Have a read. If you like what you read – get going. Change!
Here we go – The Key To Future Integrated Communication by Johan Ronnestam
The basis of your online communication platform
The first thing we’ve gotta agree upon before moving further into the model is the following: Your brand consist out of two things. The product/services you offer and [click to continue…]
Years ago I found myself staring at the wall above my desk. People outside my office ran by, stressed and eager to please their management, dressed by the code and walking the talk.
My employer at the time was a financial institute where I was hired as ‘Marketing Manager Internet Related Products’. Only three years earlier had I quit my career as a Snowboarding professional and here I found myself being quite an odd character in an environment consisting of people who thought more about how to get a raise than actually doing what they wanted. Grey. That’s how I would define that place.
I put my pen to a paper and wrote ‘I just want to be myself’ and then nailed it to that grey wall.
People stopped by my desk later that day and asked, “what?!” and I [click to continue…]
State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities.
A sloppy little drawing I did this morning inspired by the works of Al Baik.
Oh…like when you do traditional advertising you actually need money. It’s not free to reach success. And oh nr 2 – online communication is about creating equity over time. Campaigns might work every now and then but overall you should strive to build a socially distributed content driven platform over time. Then you might get fans. Might…
Decisions is what life is about therefor decision is what communication is about.
Yes.
No.
Maybe.
Look at these three words above. Yes will move you forward. Everything you say yes to will inevitable lead to some sort of learning and ultimately to your goal. No will stop you in your tracks. But as long as you straight after saying no to something challenge yourself and end up choosing between yes or no you are still moving and finally you’ll end up saying yes.
Maybe? This is the party killer. Nothing good comes out of it. Nothing happens. Maybe kills passion, maybe kills energy, maybe kills creativity and maybe kills love.
I love YES. NO makes me sad. I hate MAYBE. Yes is the essence of happiness.
Say yes.
Quite silly, but a good way to remember nice quotes.
“Creativity is the opposite of routine” – Unknown.
