Innovative communication from Sweden with love
From the category archives:
This is simplicity at it’s best. Jung von Matt in Germany shows how much you can do with very little.
My only concern would be that this actually makes +30 year old kids wanna buy lego rather than 10 year old ones. However…the 30 year olds are the ones that pay 
Source: Adsoftheworld.com
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Ah, I know. Some of you think we only do digital over at Foreign. Here’s a little something to prove different.
Kosta Boda, one of the leading and oldest glasshouses in the world asked us to develop an idea for print placements in glossy magazines and larger outdoor billboards to follow up last years success.
Kosta Boda has history that goes back to 1742. And since then, with great passion, they’ve created some of the most beautiful pieces of glass in the world.
After some thinking we decided to go with the idea ‘In love with art glass’. The client loved it.
After first sketches we had BSmart photographer Hans Carlén shot arms of female models and the products. Together with their retoucher Andreas Lübeck we then molded the prints into final results. Annika Tersmeden handled the project management on Foreigns side and Nina Karlsson made sure it all worked out over at Bsmart. My role was AD/Copy on the project.
In the first batch we have created five prints. The Flamenco above, and the other four here:
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Absolut Vodka, one of Swedens premium export brand has provided the world with consistent advertising since first exported in 1979. The last couple of years the brand has been seen luring around with different experiments in what seems to be a search for new strategy in it’s advertising.
Now for the first time (if you don’t count events and editorials) Absolut has left their strategy of having the profile of the bottle centered in the middle of the ad as the hero it should be. Instead they have turned to a more traditional set up with bottle in the right corner. Of course change might be needed but not towards traditional. The ads them self I have nothing to say about, their as good as any…but their position as market leader and NOT follower is definetely broken with these executions.
This is a sad day for me…it’s the day when Absolut stopped innovating and started following.
The stuff is put together by TBWA/Chiat/Day, New York, USA, Art Directors: Rob Smiley, Pam Fujimoto and Photographer: Vincent Dixon.
Shame on you guys…I hope it works.
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