Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.
In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.
Here are 15 keys to deliver a fantastic keynote presentation.
1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.
What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.
- Ethos: the source’s credibility, the speaker’s/author’s authority
My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.
Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.
Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent
1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?
Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone [click to continue…]
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’- My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
This post is probably most stupid post one can write since CEO’s and board members seems to have decided to stay behind with the dinosaurs while the rest of us look for new ground where we can thrive and prosper. Basically on average they read three local newspapers of their own choice, Wall Street Journal, Time Magazine and watch a couple of TV channels. They haven’t got a clue about blogs, feed readers and social networks. But I’ll give it a go anyway.
Dear CEO and board member. In most cases you’re probably +40 years old. You have a wife, two kids and live in a house that cost above average. Two cars in the garage and a [click to continue…]
This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future.
A great picture by Gitta Wilén from the first TEDxStockholm. Can you spot me?
Together with another 200 people(who like me created their own name tag) I spent the sunny Saturday inside a cellar and I’ll tell you – if I could have turned myself into a Bat I’d still be there hanging up side down, still inspired still amazed. Thank you Teo Härén and Henrik Ahlen for turning my Sunday into a joyride !
My TEDxStockholm name tag
Once home I spent the evening with some friends who had never heard about TED and once again I realized how few people in this country who actually know about the whole TED.com thing.
Nobody, absolutely nobody should spend their life on this wet bowling ball of ours that we call Mother Earth without having spent at least 10 hours of their life on TED.com.
TED is about sharing thoughts on innovation, ideas, research, knowledge and passion. And since I’m personally all about passion I’d like to share one my favorite speeches from TED before you go on and explore on your own. Here is Isabel Allende telling you tales about passion in the most passionate way one can imagine
So, even though this post feels like the most obvious post I’ve ever written I just have to make one thing sure – ALL OF YOU! GO TO TED.COM now if you haven’t been there before. Learn and become inspired.
I don’t know about you but I’ve had a great summer. Most of the time I’ve been spending time with my kids but I’ve managed to sneak in some golf, sailing with my Hobie Cat, boat riding in the Archipelago, BBQ with friends and family and above all – time off. In order for creativity to grow you’ve gotta mix up thinking time with black holes.
Linn och Ebba. My beloved ice cream junkies enjoying the Swedish summer.
Summer however is coming to an end and I’m slowly am firing up my engine. Once that engine is started I do hope we meet – who ever you are.
This autumn I’ll continue to deliver my services to a diverse group of brands and companies that has asked my help in order to create advertising campaigns and strategies that moves their brands and businesses into the future.
My work includes everything from re-branding, art direction, jury-work, integrated advertising campaigns, online strategies, business developments and creative ideas to different agencies worldwide etc.
The next couple of months I’ll tell you more about some of my ‘gigs‘ but for now let’s focus on my speaking appearances. [click to continue…]
Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or less what every brand owner wants out of his brand or company – endurance. Then of course I do think [click to continue…]
Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden.
Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened to a great speech by Morris Packer, nothing revolutionary but what a show. Morris earned some extra cred for using Prezi instead of Powerpoint or Keynote. Then came Katarina Graffman from Inculture and delivered insights on youth culture based on ethnographic fieldwork. Very insightful and very true. Not a bunch of mumbo jumbo. Now the time had come to award the best marketing blogs in Sweden, the Yaba Award and you were all nominated. 3568 people had taken their time to vote. Time for the first category, Trend & Internet – and the winner is YOU.
Suddenly you’re nervous and the stage is yours. A couple of questions later you’re leaving the stage with flowers and a damn nice statue made of glass.
Then came category nr two – Media. This time the winner was Same Same but different, well worth it. Category three – Marketing. And the winners is…ah, you’re second. Please Copy Me sprinted and won with a margin of 31 votes. In your head you sum up the competition. 3568 votes and you received 281 + 278 of those votes. That’s 559 votes, more than 15% of all the votes. Humble, moved, happy and ready to party. It was YOUR day! – Thank you! The evening was of course broadcasted live using Bambuser.
Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans med Jim Davis Labs annordnat en strålande tillställning som [...]
Mashable directed me to this great presentation by French consulting agency Fabernovel. If you’re looking for insights on Google – this is it. In 34 slides Fabernovel has dissected the secrets behind Googles plan to take over the world. Reading this doesn’t only give you an insight into Google, but also into how to think [...]
Den här veckan är jag bland annat på Stockholms Universitet och pratar om digital kommunikation. Därför hinner jag inte riktigt med att skriva så mycket som jag vill här på bloggen. Men, passar ändå på att bjussa på gårdagens presentation om Internets historia och framtid. Ett urval av viktiga händelser som kommer påverka hur vi [...]
Right now we’re rebuilding Foreign.se, the website of the digital communication company that I was a part in founding more than 6 years ago. While it’s down we’ve placed all our work on Flickr. Thought it was a nice opportunity to send my blogreaders that way too. So, head over there to see a selection of what I’ve worked with [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
