The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very important arena for one of my startups BAUX. When me and my co-founders started
My first ever photo published on Instagram June 11th, 2011 I'd like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier
I’m a ‘challenge-me-kinda-guy’. In 2011 year you might have read my blog post on my Enduro adventure on Gotland. (in English via Google Translate here) It was a blast. Frightening but a blast. It was definitely one of my biggest challenge in my life. Then
Self portrait from Easky, Ireland in october 2012. More than 20 years ago my good friend Mathias Wiberg asked me if I wanted to tag along to Easky, Ireland and learn how to surf. I was in the middle of my snowboard career and surfing felt
Me looking into the camera on the top of Valluga before heading down an extrem run. Right now I'm spending four days in heaven. Together with some friends and I'm St Anton skiing some of Europe's best powder. We got our two mountain guides with us and we're
If you've followed this blog and me for a while you know I've been heading the work of making one of Sweden's newest brands come to life - The Marginalen Bank. It's a fantastic assignment where I've together with Caroline Karlström have been given the honor
It is Saturday morning. The summer is slowly coming to an end even though I'm still waking up way to early due to the light. I've had the privilege to have quite some time off with my family. Only one project has been running over
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to
Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after
The music industry have for many years kept musicians at an arms length mainly because the hard- and software has been to expensive for the everyday musician to buy. On top of that the record companies has owned distribution and marketing. This way they’ve made
