Artikeln i Svenska Dagbladet förenklade kraftigt vad sociala media handlar om och därmed gjorde mer illa än nytta. Jag kastade mig såklart på tangentbordet men hindrades av kissiga blöjor, pulkaåkning, lekstugor, sällskapsspel och annat som hör ledigheteten till. Dagen gick och jag hann får ur mig vad jag tänkte. Men nu är jag hur som helst på banan igen.
Tillbaka till politiker och sociala medier – varför blir alla så fokuserade på Twitter och Facebook och hur gör man egentligen? Det här går nog inte riktigt att svara på, men man kan definitivt lägga fler kort på borden än vad Svenska Dagbladet gjorde.
Om vi ska prata om politik och sociala media måste vi först fråga oss – varför väljer jag egentligen ett politiskt parti? Det kan tyckas vara en komplicerad fråga. Men egentligen är den rätt enkel att svara på:
Politiskt söker jag ett parti som tycker som jag. Jag söker ett parti som representerar mig i sveriges riksdag.
Likt vänskap måste vi komma överens emotionellt och inte bara åsiktsmässigt. Jag och era representanter alltså. Gör vi det har jag överinseende med mycket. Vänskap väljer man inte bort så lätt.
Om vi har varit vänner länge och tycker olika vill jag att du ska lyssna på min åsikt.
Det parti som lyckas svara upp mot de här tre faktorerna på bästa sätt får mig på fall. Det är utifrån det här perspektivet svenska och såklart alla politiska partier borde verka i sociala media eller som jag helst säger – digitala media. Sociala medier i sig har inget egenvärde utan det handlar om totalt integrerad kommunikation.
Olika sociala kanaler/verktyg är bra på olika saker och bör såklart användas utifrån en övergripande strategi. En sådan har helt klart alla politiska partier fått på plats. Men det taktiska genomförandet sviktar [click to continue…]
I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’- My first book.
A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.
4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love
1. Buy a signed copy of the printed book – 39€ including shipping world wide.
I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.
2. Download the PDF for free (pay by linking or tweeting this blog post)
Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job?
Among other things I spoke about the importance of passion and providing people with some kind of value based on your knowledge. To paint that picture I told a story about – Gary Vaynerchuk the founder of WinelibraryTV. Then after the session Stefan tipped me about this video where Gary talks about personal branding at Web 2.0. What a speech!
My favorite qoute:
“Which tool should I use? All of them! Your user base, people that care about you – you need to connect to them – anyway you can, everywhere you can, as often as you can. That is essential!”
Now – enough with the text. Spend the next 15 minutes of your life learning why you should quit your job!
The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal.
By playing the game, people help The Institute for Future chronicle the world of 2019 – and imagine how the human kind might solve the problems we’ll all face together. It’s obviously needed as the horizon for survival in the game right now is 2042 according to this special report.
Jane is a pretty cool chick and an expert on applying game design and game theory to real work and real business. Among other credits MIT Technology Review named her one of the top 35 innovators changing the world through technology, for her role in pioneering the field of alternate reality gaming.
Think about it! What good could a gaming scenario do for the future of your business? Maybe that’s where you should put your money?
If you think this post is a little bit over the nerd hurdle, then at least have a look at the wonderful visualization of this future world made by Density Design. Creative Director Donato Ricci, Concept developer Gaia Scagnetti, Visualizer Mario Porpora, Artist Michele Graffieti and Designer Luca Masud set out to solve the complex task of bringing the 2019 vision created in the game to life. Their result can be downloaded from Flickr. And it’s uploaded in a great quality, so any company with an office space big enough should get it and redecorate their walls asap.
ps. One last tip on how to keep up with the future. The Institute for the Future runs a pretty nice blog on the subject.
Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser.
Björn hade på ett förträffligt sätt riggat 3 stycken webbkameror som han styrde med vänsterhanden samtidigt som han deltog i programmet. Vi körde live-chat och bevakade Twitter (därav min något distraherade uppsyn ibland) allt eftersom programmet löpte på. Björn har skrivit mer om livesändningar över nätet på sin blogg.
Tack en gång till Björn, Mattias och Jonas som bjöd på en härlig söndagskväll!
Idag är det den 10:e september. Imorgon är det den 11:e. Om du anmäler dig till Next Event innan morgondagen är över betalar du 1990 kronor istället för 2990 kronor.
Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, tackade ja.
Mitt arbete med The Next Event börjar närma sig finalen. Lokalen är satt. Talarna klara. Schemat börjar sätta sig och nu börjar det handla om att dramatisera dagen på Södra Teatern.
Nu har vi en fantastisk blandning av unga, gamla, erfarna, nyfikna och framförallt kunniga talare på plats. Tillsammans kommer vi ge allt för att våra gäster får en så unik och inspirerande dag som möjligt.
Gunnar Broman, Lotta Lundgren, Per Robert Öhlin, Johan Ronnestam, Elia Mörling, Björn Alberts, Judith Wolst, Stefan Hyttfors, Leo Razzak, Andreas Lübeck, Per Torberger, Peter Lilliehök och Katja Janford välkomnar dig till The Next Event.
The NEXT Event är ett endagsseminarium i regi av Johan Ronnestam av Wednesday Relations den 8:e oktober på Södra Teatern i Stockholm.
Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach
That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest left handers.
The other day I was backing up some old paper prints and these two shots got me thinking.
This was taken one of the first days surfing Uluwatu. I forgot my rash guard in our bungalow and got sunburned bad
The photos are taken some time back in 1990 when I first visited Bali. I had the greatest time and hooked up with guys like Kelly Slater and Rob Machado that I’ve learned to know via snowboarding buddies.
At this time Internet wasn’t anything I was thinking about. It didn’t exist, at least not in my mind. I had a mobile but bringing it to Bali was out of the question. You called back home every 14 days to say you were ok. People didn’t expect you to communicate more often than that if you were on the other side of the globe. A postcard did just fine!
These were days that defined my life. Internet just came along and swept me of my feets.
Here comes a post that will make you think different. Yesterday I was writing on a blog post suggesting how SAAB and Volvo should think to get out of their problems. The post focused both on product development and marketing. Then today I found one link on Bjornalberts that more or less talked about the [...]
One of the worlds greatest fashion icons Yves Saint Laurent died this Sunday in Paris at 71.
Yves dominated much of 20th century fashion along with his contemporaries Coco Chanel and Christian Dior.
Rest in peace YSL, 1936-2008.
Daniel, one of our Art Directors at Foreign provided me with this simple, yet genious set of rules to follow when creating great design. Something he got from his teacher at Art School.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
