Just another day

Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

November 27, 2010

The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and [...]

Read the full article →

The Social Formula For Small Business Owners

November 25, 2010

About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, [...]

Read the full article →

Case: The Story Of How Sweden’s Newest Bank ‘Marginalen Bank’ Was Created, Implemented and Launched

November 11, 2010

What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I [...]

Read the full article →

I Think I Can Beat Steve Jobs

October 27, 2010

I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat [...]

Read the full article →

I Just Want To Be Myself

September 29, 2010

Years ago I found myself staring at the wall above my desk. People outside my office ran by, stressed and eager to please their management, dressed by the code and walking the talk. My employer at the time was a financial institute where I was hired as ‘Marketing Manager Internet Related Products’. Only three years [...]

Read the full article →

Common Sense Communication

September 4, 2010

In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping. Would you: a) Rethink the layout of your store today b) Rethink the layout of your store next year c) Rethink the layout of your store within the next three years I think the [...]

Read the full article →

I Spent The Weekend On An Island And Challenged My Fears

August 16, 2010

Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010). This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me. Thanks [...]

Read the full article →

Mitt svar i sin helhet till Tobias Brandel på Svenska Dagbladet

August 10, 2010

Today there was an article in the newspaper Svenska Dagbladet where I together with another six people ranked how Swedish politicians behaved in social media. Here is a short post to let my Swedish readers in on the background. Idag hade Svenska Dagbladet en text om politiker och sociala media. Jag tillsammans med Joakim Jardenberg, [...]

Read the full article →

What’s Up?

August 7, 2010

It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new [...]

Read the full article →

When You Want To Communicate Something. Change Perspective!

June 12, 2010

Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what [...]

Read the full article →

Control Your Home With Your Mobile

June 12, 2010

Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger. The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication [...]

Read the full article →

Yahoo Shares The Love Of Usability

June 9, 2010

If you’ve been reading my blog for a while you would know by now that I’m a big fan of sharing ideas and thoughts. Internets biggest contribution to a better world is exactly this – getting rid of protectionism and replacing it with sharing knowledge. Together we can tear down the walls of monopoly built [...]

Read the full article →