Just another day

The Essentials Of Great Branding Building

March 30, 2011

There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no [...]

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Tänk om! – Därför behöver vi en kunskapsrevolution i Sverige NU!

March 13, 2011

Året är 2011 och jag sitter här tryggt och säkert i lilla Sverige och läser i tidningarna om hur vi skall förbättra våra skolor och säkerställa Svea rikes framtid. Jag funderar en stund på det hela och tänker vidare. Världen krymper fortare än vi tror Tänk om? Tänk om det blir så att jag om [...]

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Stay Ahead Of The Competition – Here’s How I Do It.

March 11, 2011

Back in 1980, Michael Porter (most famous of creating Porter’s Five Forces) published the study Competitive-Strategy: Techniques for Analyzing Industries and Competitors. It was more or less the beginning of what you today would call Competitive Intelligence - the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the [...]

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Why You Should Wait To Use Facebook Email

January 16, 2011

Yesterday Facebook mail was launched here in Sweden and it’s been said it’ll be a game changer. This morning I had to give it a go. After all, if I’m supposed to use it in one way or another it’s good to know how it works…or not works. After a quick analysis I’d say

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Future Integrated Communication From A Digital Perspective

January 13, 2011

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would [...]

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How To Successfully Identify A Future Trend

December 28, 2010

I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

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2010 Is Coming To An End. Here Are Some Things I Did

December 25, 2010

Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events [...]

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So What About Volvo? Does Your Site Suck Too?

December 22, 2010

Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo [...]

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Dear Saab. Your Site Sucks

December 21, 2010

Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then [...]

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Don’t Fall In Love With Your History. Embrace Your Future!

December 21, 2010

It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if [...]

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How I Create

December 9, 2010

When I’m handed a problem, any kind of problem, I learn as much as I can about the subject. I do this as fast as possible as I wanna keep that fire burning. Then I start thinking about possible solutions, draw things on paper, write and design things on my computer and ad shapes to [...]

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Social Media. It’s There To Give Your Brand A Body

December 9, 2010

We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains [...]

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