Almond Butterscotch named his photo Connected and lonely
That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort of new service or maybe I’d be talking about Instagram, Path or some other new social network. That’s of course in one way part of the answer but lately I’ve spent more time thinking about the vacuum that would appear of people stopped using Facebook.
I’ve been using Facebook since early 2007. It’s been one of my most important channels to keep up with both old and new friends. In the last five years I’ve [click to continue…]

The food industry keeps on spending money on products that saves us time. Fast food, pre cooked food, half fabricates, frozen food etc etc. It’s easier than ever to distance ourselves from the fact that we are using up natures resources faster and faster. If we keep it up we’ll be in big trouble sooner than later.
This is where the knife comes into play. Get a really good knife. Buy fresh meat, fish and vegetables. Then put that iPhone or iPad away and let the cooking take time. As a result your relation to food will change and you’ll end up appreciating what mother nature gives us and in the long run you’ll start to use less of mother natures resources and more of your brain power.
Change starts with a knife, it’s that simple!
The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. When you look at the DM sector I think this is more visible than
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Roland added some great value when they created the Roland TB-303
If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No one truly cares about technology, we care about what [click to continue…]
I’ve written about surfing before and why I love it. I’m not sure I’d be that thrilled to paddle into this though!
The video shows Teahupoo on Aug 27th 2011 during the Billabong Pro. Many calls this the biggest and gnarliest Teahupoo ever ridden. The French Navy even labeled this day a double code red prohibiting and threatening to arrest anyone that
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What are you doing tomorrow?
Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey that makes life worth living. Not the destination. The destination is merely a confirmation that you’ve finished your journey and need to get going on a new adventure.
Almost every time I read or listen to an interview with an old woman or man I hear “I wish I….more of….why didn’t I…I should have…”
We are born, we are raised and our creativity is taken out of us, step by step. We learn to follow rules, what is right and wrong, how to behave, what can and [click to continue…]

You might have read my post on me becoming an ultra runner. In August this year I’m about to challenge myself beyond anything else I’ve ever done from a physical point of view. Read about the ultra challenge in my other post. Today however I thought I’d share what I’ll bring to the starting line from an equipment point of view.
The Fjällräven Classic that I’m taking part in is a 110 kilometer hike taking place in the north of Sweden. The hike starts in Nikkalaukta and then follows the Kings Trail to Abisko. The hike is organised by Fjällräven and as a safety precaution there is a list of obligatory equipment which must be carried. As the Fjällräven Classic is a hike it’s not much of a problem for most contenders. For me however it’s a [click to continue…]