Innovate

Presenting TEDxViggbyholm 18 April – An Evening About Visualization

April 7, 2010

Two days ago I got the news that my application for a TEDx license was approved. My idea is to host an event for around 75 people in Viggbyholm, Täby where I live. The focus of the event will be visualization and how design shape our ideas about the future. The event will be held in Täby, Sweden on [...]

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What Transparency Will Do To Your Brand

April 5, 2010

Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google. Have you Googlified your brand and business? A search on your product or service reveals everything there is to be found related to that [...]

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Simon Pestridge From Nike Make Future Advertising Sound Simple

March 19, 2010

Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking [...]

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Lightbulb Packaging. If They Can – You Can Too!

March 15, 2010

People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 [...]

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Case ›› Re-branding:
Turning A Diving Brand With A Heritage Into
A Brand With A Future

March 8, 2010

Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A [...]

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Turn Your Business Into A Smarter Social Business

February 17, 2010

A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for [...]

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3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape

February 15, 2010

Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one [...]

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“It’s Gonna Change The Way We Do The Things We Do Everyday”

January 27, 2010

Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you [...]

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These Are The Reactions You’re Looking For When Launching A New Product

January 24, 2010

I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences [...]

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How To Create A Great Ad For A Beer Brand? Easy! – You Don’t!

January 20, 2010

So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to [...]

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Come On Over and I’ll Print A Lasagna or Pizza For Dinner!

January 14, 2010

I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real. Hidden in room 320 you’ll find Pattie [...]

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Take Me Home Now!

January 8, 2010

Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt! This is exactly what Soon Mo Kang’s Tea Bag [...]

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