Innovate

Don’t Fall In Love With Your History. Embrace Your Future!

December 21, 2010

It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if [...]

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Social Media. It’s There To Give Your Brand A Body

December 9, 2010

We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains [...]

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Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

November 27, 2010

The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and [...]

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The Social Formula For Small Business Owners

November 25, 2010

About two years ago I frantically started writing on this blog post. Then the sheer length of it got the best of me and since then it’s been stuck in my unpublished library. Now I thought it’s time to give birth to this baby even though most of it was written about two years ago, [...]

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Vad var det jag sade – Årets Julklapp 2010 – En läsplatta.

November 25, 2010

För nästan precis ett år sedan bloggade jag ut en spådom på Samesamebutdifferent som handlade om läsplattor och deras framtid. Rubriken var ‘Årets julklapp 2010 – vågar vi gissa på en läsplatta?’. Och idag, drygt ett år senare utsåg Handels Utredningsinstitut just läsplattan till årets julklapp 2010. Då för ett år sedan var det många [...]

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Case: The Story Of How Sweden’s Newest Bank ‘Marginalen Bank’ Was Created, Implemented and Launched

November 11, 2010

What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I [...]

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Yvon Chouinard Knows How To Run A Business And It’s Not Called Run

November 4, 2010

If you are planning to start a company, or maybe running one already then there’s one speech that you just HAVE to watch. It’s this one below featuring Yvon Chouinard, the founder of Patagonia. It’s freakin’ fantastic and appeals to me as an entrepreneur, a human but first and foremost as a father cause if [...]

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I Think I Can Beat Steve Jobs

October 27, 2010

I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat [...]

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Think People Will Read About Your Service? Think Again!

August 31, 2010

Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time. Instead. Have a look at these 5 demo videos and [...]

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What’s Up?

August 7, 2010

It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer. My youngest daughter Linn trying out her new [...]

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When You Want To Communicate Something. Change Perspective!

June 12, 2010

Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what [...]

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Control Your Home With Your Mobile

June 12, 2010

Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger. The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication [...]

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