Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time.
Instead. Have a look at these 5 demo videos and think about your own products and services. Are you doing your best to make sure people learn about your product in seconds, not minutes? (Also – one of the guys below is sort of a superstar of demo videos. When will we have some of that in Sweden?)
First up – The tour of music service SoundCloud
SoundCloud is a platform that takes the hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
I love how the speaker voice starts up by clearly letting you know that you’ll spend 3 minutes learning about their service. And while she does so you also get visual guidance what it’s all about. On top of that it’s graphically beautiful with a creative twist.
Second example – Square
The idea behind Square is simple. Accept payments by credit cards everywhere by only using a mobile device and a card reader.
This is my personal favorite right now when it comes to demo videos. Clean, smooth, creative yet extremely rational. Watch closely as Adam Lisagor aka @lonelysandwich, the superstar of demo videos show you [click to continue…]
It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer.
My youngest daughter Linn trying out her new fishing rod in the evening light
What’s up, that’s the question I’m asking myself right now. What’s the next big thing. What comes after Facebook and Twitter, when will YouTube be challenged, what’s the next hype after the iPhone, we’ve lived for quite some time now with Playstation, XBOX and WII. And what ever comes next, how will that change the way we communicate and sell brands and their products.
I’m searching deep inside myself to find something that shows me the way. Some spark of energy that I can nurture to bring it out in the open. Something that will light the fire that will guides me.
Whatever it is I’m sure it will be as easy to adapt to as the iPhone, it will be as social as Facebook, it will be as entertaining as the first Halo was, it will be as real as a piece of wood and it will be as eco-friendly as something we’ve never seen before.
I hope it hits the car industry cause to be honest, nothing has really transformed that business the last 50 years. I do hope it hits the home appliances industry cause things seems to be standing still there too. I’d love for the tourism industry to change. Not to mention the toy industry, please give me something that makes me and my kids have super fun. Oh please give me a new favorite restaurant. Hmm, beverages. Isn’t it time we found something that truly challenged Coca Cola. Just give me something new!
I think I can see the light…somewhere deep inside.
On monday morning I’m slowly getting back to work. I’m really looking forward to that. See you soon!
Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what others have done before you.
Guillaume Nery filmed on breath hold by Julie Gautier sure knows how to change perspective.
Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger.
The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication in combination with the Gira DCS-IP-gateway. The Gira Interface makes all functions easily accessible.
The company behind this is called Gira and they offer a broad range of intelligent building technology for convenience and security. They provide us with devices for networking home technology, music control for all rooms and comprehensive switch ranges, plus numerous functions for door communication, energy and light outdoors – and it all fits together.
Connect whatever you want to your control devices
What I truly love about this system is the fact that you can build whatever you want on this platform And just recently they also released an iPhone app that lets you control your house while you’re on the road.
Control your house with your iPhone, iPod touch or iPad…
…or why not answer a video call via your light switch
As soon as I’ve got this system Installed I’ll follow Jesse Rosten’s example below and buy a couple of iPads and iTouches to be attached to my wall with some velcro. And then the control of my house (and the rest of my life) will be completely mobile.
ps. These Giro guys truly need some guidance when it comes to digital marketing. Low res photos and YouTube videos only in German makes it pretty hard to spread the news.
Two days ago I got the news that my application for a TEDx license was approved. My idea is to host an event for around 75 people in Viggbyholm, Täby where I live. The focus of the event will be visualization and how design shape our ideas about the future.
The event will be held in Täby, Sweden on 18th April. 18:00 – 22:00.
Now there’s three things you can do:
Apply for a ticket – because the seats are limited there will be a draw monday next week.
Suggest speakers – if you know someone that can speak 5-10 minutes on visualization, let me know.
Spread the word. Tweet this post or copy the url of the TEDxViggbyholm site and spread it in your network.
Today when you market a product and actually manage to make an impact the first thing that happens is that people go online, not to your brand site but to Google.
Have you Googlified your brand and business?
A search on your product or service reveals everything there is to be found related to that brand of yours. You might think they’ll head over to one of your campaign sites but think again. People who search [click to continue…]
Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack.
I have just gotten of stage in Tallin, Estonia after speaking on the future communication landscape. Right now I’m in a sofa listening to James Matthewson who seconds ago quoted Simon Pestridge from Nike and I just have to share that quote cause it’s what it’s all about:
Nike’s point of view on advertising: “We don’t do advertising any more. We just do cool stuff…It sounds a bit wanky, but that’s just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives and digital allows us to do that”
Simon Pestridge – Nike UK
And boy do they deliver on that promise. Here’s just one of thousands of projects they do every year to make people join their brand.
Do great stuff and people will follow you. That goes for products, services, support, communication and advertising. It’s a simple as that!
People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 years (or at least it feels that way).
This is more or less what the industry has offered us the last 50 years
Sometime last year I noticed that this business is on the move. As I was shopping bulbs it struck me that good shit is happening inside the hardware store on the light bulb shelf. What the light bulb industry is going through is a great inspiration for any business lost in history and it shows that once you get that ball rolling things will happen fast.
Here are 10 light bulb packaging concepts that leads this industry forward
Sweet and Informative from Greenlite found on Aaron Skippers blog.
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A [...]
A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for [...]
Think social media and conversational marketing might be the next train to heaven for your brand but don’t know where to board? Well, here’s three social media marketing models that will make sure you’ll find your station. If you wanna get moving into the social country of love where conversation rules you’ve gotta get one [...]
Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
