Steve Jobs. The ultimate source of inspiration to me and many of us all.
Thank you for sharing your life with us!
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Images
As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
Malin Erkonnen made us all smile with her fantastic illustrations and finally as always we had Erik Heusler produce the music.
This is of course just one of many activities going on right now but I wanted to share this little beauty with you.
I hope you like it!
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Who will you help today? Never forget that helping the world is just a click and a couple of keystrokes away.
Visit any of the organisations below now and type away!
Kiva (My personal choice today – 115$)
Amnesty
Red Cross
Unicef
WWF
Médecins Sans Frontières
Greenpeace
Now get going!
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Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.
I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.
Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.
So here we [click to continue…]
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Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising.
Normally I’d work a company or brand through a series of workshops. We would then slowly start to follow this model over time. Changing how you, your brand and marketing organisation work with advertising and communication is not something you do over night. I would recommend brands to keep on doing what they do best – shoot fireworks -while slowly start to change their way of communicating their products and services from ground up.
Moving your communication into the future is also tough on your organisation as your moving from campaign based communication activities to instead building long term equity that will generate results over time. Send your entire marketing organization as well as your IT department and management team on several digital communication crash courses cause your CEO better understand what you talk about when you’re talking conversion, SEM, SEO, AdWords, H1, Keywords, Stats and shit.
Have a read. If you like what you read – get going. Change!
Here we go – The Key To Future Integrated Communication by Johan Ronnestam
The basis of your online communication platform
The first thing we’ve gotta agree upon before moving further into the model is the following: Your brand consist out of two things. The product/services you offer and [click to continue…]
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I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!
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Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo Cars. In his comment he wrote – “Sticking my neck out a bit, it would be interesting if you would do a similar exercise on our volvocars.com site (or rather volvocars.se, as we do not have all the shopping tools on our international site). We may be asking for a potentially harsh treatment 
, but feedback is always important.”
I was planning to do a video on the Volvo site as well, but due to kids at home I’ve not gotten the possibility to record something yet. It’s just to noisy! But, David, I decided to give you some feedback anyway.
I only walked through the XC60 part of the site since I’m more or less looking at buying exactly that kind of car right now. (Probably the new BWM X3, but I do like the XC60)
It’s sort of two-faced but here we go.
- You’ve done your lesson when it comes to usability. Most things [click to continue…]
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What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank?
Say yes of course!
This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I found myself 50% giggling like a child about the fact that we had secured the coolest and most complex project I’ve ever worked with while feeling 50% scared to death about the fact that this was that big ass project where you either succeed or you end up in a grave. Well, we [click to continue…]
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