Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
Malin Erkonnen made us all smile with her fantastic illustrations and finally as always we had Erik Heusler produce the music.
This is of course just one of many activities going on right now but I wanted to share this little beauty with you.
I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!
Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo Cars. In his comment he wrote – “Sticking my neck out a bit, it would be interesting if you would do a similar exercise on our volvocars.com site (or rather volvocars.se, as we do not have all the shopping tools on our international site). We may be asking for a potentially harsh treatment , but feedback is always important.”
I was planning to do a video on the Volvo site as well, but due to kids at home I’ve not gotten the possibility to record something yet. It’s just to noisy! But, David, I decided to give you some feedback anyway.
I only walked through the XC60 part of the site since I’m more or less looking at buying exactly that kind of car right now. (Probably the new BWM X3, but I do like the XC60)
It’s sort of two-faced but here we go.
You’ve done your lesson when it comes to usability. Most things [click to continue…]
What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank?
Say yes of course!
This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I found myself 50% giggling like a child about the fact that we had secured the coolest and most complex project I’ve ever worked with while feeling 50% scared to death about the fact that this was that big ass project where you either succeed or you end up in a grave. Well, we [click to continue…]
Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time.
Instead. Have a look at these 5 demo videos and think about your own products and services. Are you doing your best to make sure people learn about your product in seconds, not minutes? (Also – one of the guys below is sort of a superstar of demo videos. When will we have some of that in Sweden?)
First up – The tour of music service SoundCloud
SoundCloud is a platform that takes the hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
I love how the speaker voice starts up by clearly letting you know that you’ll spend 3 minutes learning about their service. And while she does so you also get visual guidance what it’s all about. On top of that it’s graphically beautiful with a creative twist.
Second example – Square
The idea behind Square is simple. Accept payments by credit cards everywhere by only using a mobile device and a card reader.
This is my personal favorite right now when it comes to demo videos. Clean, smooth, creative yet extremely rational. Watch closely as Adam Lisagor aka @lonelysandwich, the superstar of demo videos show you [click to continue…]
I love the Internet. When I least expect it someone somewhere has spent the last weeks writing thousands lines of code that turns something we’ve all seen into something none of us has seen.
Today when I visited JoshSpear I ran into this open-sourced project called Graffiti Analysis by Evan Roth. This is exactly what I’m talking about. By tracking graffiti artists when they put their pen to the paper and make their mark Evan and his team can unveil unseen motion involved in the creation of a tag.
Suddenly things that seem flat get a whole new meaning. Just like when you get an idea composed out of two old ones. You bring new light to things people thought were explored to the max. People love that shit just like I love this shit!
Read more about the Grafitti Analysis 2.0 project here.
State your problems first. Then it might turn out social media is not what you need. And if it is. The do something unique made to work. Don’t just treat it like another channel where you can dump your offline activities.
A sloppy little drawing I did this morning inspired by the works of Al Baik.
Oh…like when you do traditional advertising you actually need money. It’s not free to reach success. And oh nr 2 – online communication is about creating equity over time. Campaigns might work every now and then but overall you should strive to build a socially distributed content driven platform over time. Then you might get fans. Might…
People over here in Europe are getting ready to change their light bulbs at home due to a decision taken in the European Union a couple of years ago. This has triggered an earthquake of ideas on how to repackaging this old product that haven’t really seen inside of a designers room the last 50 [...]
Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A [...]
I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today. When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I [...]
Today I’m browsing for mood images. My search has led me to tons of newspaper blogs. Then suddenly as I noticed this comic strip below my heart stop for a brief second. This piece of communication is so simple yet so strong. If this would have a been an ad that ended with ‘Send Money [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
, but feedback is always important.”
