This post, written in Swedish tells the tale about my 2011 start in Gotland Grand National.
För 32 år sedan gick jag i skolan med Marie Hessel. Sedan dess har vi setts någon gång då och då i samband med någon klassåterträff eller i liknande sammanhang. Sen plötsligt står hon där och hänger i baren på Scandic Anglais Hotel i Stockholm. Lika sprudlande glas som vanligt berättar hon glatt att om 14 dagar ska hon åka till Gotland och köra Grand National på sin endurohoj. Ju mer hon berättar desto mer minns jag de klassiska bilderna från 1989 när Grand National var lerigare än någonsin. Inuti min hjärna är det någon som utbrister “Jag vill också åka” och ur munnen kommer samma ord. Marie ler stort och frågar “Åker du också motorcykel?” Jag svarar snabbt “nej, men hur svårt kan det vara?”
Marie Hessel på motorcykel genom öknen. 1999 startade Marie som en av världens första kvinnor på motorcykel i det ökända rallyt Paris Dakar.
Någon timme senare är vadet klart och bevittnat av våra vänner i baren. Om Marie fixar båge, klubbmedlemskap, licens och nummerlapp så lovar jag att lära mig att köra och fullfölja loppet om två veckor. Framåt natten när jag ska lägga mig för att sova mig minns jag att jag med skräckblandat förtjusning hoppas att Marie faktiskt fixar allt det där hon lovat och att det blir en tur till Gotland för min del. Redan nästa morgon börjar SMS droppa [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO. Check it out in the App store
Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to fine tune the assembly line but we’ve finally made it. Our first app is live in the app store!
Our first app. We’ve made history (at least in our books : )
The Buildo Rescue Sticker Book
This app is called Buildo Rescue and features 103 hand designed, full-color stickers themed around the Emergency & Rescue Services. There are [click to continue…]
I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed!
Me – around two years old walking our dog named Gorko.
Then, just as you, I was brought home, fed, raised and I started to grow. Depending on where in the world we live, who bring us up and what happens around us we’re shaped. We’re shaped not into what we want but into [click to continue…]
It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer.
My youngest daughter Linn trying out her new fishing rod in the evening light
What’s up, that’s the question I’m asking myself right now. What’s the next big thing. What comes after Facebook and Twitter, when will YouTube be challenged, what’s the next hype after the iPhone, we’ve lived for quite some time now with Playstation, XBOX and WII. And what ever comes next, how will that change the way we communicate and sell brands and their products.
I’m searching deep inside myself to find something that shows me the way. Some spark of energy that I can nurture to bring it out in the open. Something that will light the fire that will guides me.
Whatever it is I’m sure it will be as easy to adapt to as the iPhone, it will be as social as Facebook, it will be as entertaining as the first Halo was, it will be as real as a piece of wood and it will be as eco-friendly as something we’ve never seen before.
I hope it hits the car industry cause to be honest, nothing has really transformed that business the last 50 years. I do hope it hits the home appliances industry cause things seems to be standing still there too. I’d love for the tourism industry to change. Not to mention the toy industry, please give me something that makes me and my kids have super fun. Oh please give me a new favorite restaurant. Hmm, beverages. Isn’t it time we found something that truly challenged Coca Cola. Just give me something new!
I think I can see the light…somewhere deep inside.
On monday morning I’m slowly getting back to work. I’m really looking forward to that. See you soon!
And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, where does the conversation take place and how can we respond to it – simple questions really.
However, quite many brands don’t have a clue on how to do this or even worse – they haven’t even started to think about tracking conversations related to their brands.
When I speak about this we often end up talking about me and how I track my own brand. I try to keep track of every conversation out there that in one way or another has my name or brand in it. As often as I can I also listen to, respond or in other ways take the conversation into account – just as any brand should.
One of my Netvibes dashboards that I use to monitor Ronnestam online
Since sharing is caring – here is how to track keywords online on a daily basis without paying for it. NOTE – this doesn’t give you a 100% guarantee and the more generic your brand is the harder it is to monitor it, then professional help might be your solution. It also applies better to smaller brands rather than large ones. But you will gain some [click to continue…]
August has already passed and maybe it’s a little bit late for me to share my horoscope. But since I like it I’ll share it anyway. My birthday is the 20th of August and that makes me a Leo.
I just loved this portrait found on FFFFound of a Leo and couldn’t find a better reason to post it on my blog.
The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of them. Don’t worry – there will be new events following this one so get your but mouse over to the TEDx Stockholm website and show your interest.
This first event will be all about inspiration and I’m eagerly looking forward to be inspired by God knows who. I do know that homeboy Richard Gatarski has been given a 5 minute slot that he has turned into a crowd sourcing experiment on his blog and I of course think it’s a great idea.
Richard is asking us all to contribute with some sort of inspirational thing communication how to create the “best start in life for our children”.
As always I couldn’t keep my fingers out of the jam. 1 hour later I submitted this:
Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach
That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest left handers.
The other day I was backing up some old paper prints and these two shots got me thinking.
This was taken one of the first days surfing Uluwatu. I forgot my rash guard in our bungalow and got sunburned bad
The photos are taken some time back in 1990 when I first visited Bali. I had the greatest time and hooked up with guys like Kelly Slater and Rob Machado that I’ve learned to know via snowboarding buddies.
At this time Internet wasn’t anything I was thinking about. It didn’t exist, at least not in my mind. I had a mobile but bringing it to Bali was out of the question. You called back home every 14 days to say you were ok. People didn’t expect you to communicate more often than that if you were on the other side of the globe. A postcard did just fine!
These were days that defined my life. Internet just came along and swept me of my feets.
My parents always thought I spend to much time in front of my computer. Personally I’m afraid my kids won’t spend enough time there. If there’s anything I’m sure of its the fact that kids growing up with a sound relation to computers will create a strong platform for the rest of their life. This [...]
Me interacting with Mr Dolphin, his friends and family. I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than [...]
The other day I had to switch phone numbers since I got myself an iPhone 3G. The new number is +46 70 654 90 10. The fact that this post will be picked up by LinkedIn, Plaxo, Friendfeed, Twingly, Facebook, Jaiku, Tumblr and probably another 20 different social networking services connected to my RSS feed makes [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
