Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of wood, cement and cement. It’s a beautiful product made to be mounted on walls. Then he keeps on showing me tons of other things they’ve created.
We’ve started a company together
As I came home that night I couldn’t stop thinking about that acoustic product he talked about. It’s a design product yet it’s a functional building material and on top of it all it’s sustainable. The next morning I called my good friend Fredrik Franzon, also an entrepreneur, this one with a history of optimizing supply chains and a great understanding for industrial processes – Fredrik, you’ve gotta be part of this! I then approached FUWL and said “Let’s build a company together”. The following 8 month we wined and dined, we got to know each other and then finally we shook hands. BAUX was born last year in September.
The BAUX mission – We’re here to inject the X into BAU
In February this year (2014), following a six month process where we defined the strategy, built our business plan, created our new brand plattform, developed new products, initiated the marketing process and developed our website, we launched [click to continue…]
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more.
My subject when I spoke last year was ”2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote once again on YouTube. A fairly good number considered it’s a Swedish speech. If you haven’t seen it yet, go ahead. I still think my points are most valid. (For you english speaking bloggers I’m sad to say that this speech was done in Swedish.)
This wednesday it’s time again. This year I wont be speaking but I’ll definitely be there both on wednesday and thursday. So if wanna catch up, feel free contact me.
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
Mother Teresa knew social media long before it existed!
Tons of brands are recruiting social media experts. Here’s a little something for you all to think about.
A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express yourself in text, have proven studies within communication, PR, media or equivalent with at least 1 year of working experience, have the knowledge to make sure our social media presence is in line with other communication activities, can plan and schedule our presence
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black.
2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that used digital assets to substantially create a better product experience or vice versa. Nike launched their Nike Fuel bracelet that kept track of every moment of your life but in order to fulfill your experience an account on Nike+ was needed. Activision had great success with Skylanders, a game you played on your game console but you had to buy physical characters to reach further into the game.
Philips innovates a business that hasn’t changed for ages.
Only weeks ago I installed the new HUE lightbulb from Philips. Controlled from my iPhone or iPad (or Android if you prefer) but experienced for real. And last week I noted the latest pair of headphones accessory from [click to continue…]
Roland added some great value when they created the Roland TB-303
If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No one truly cares about technology, we care about what [click to continue…]
Now that’s a worthless question.You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey that makes life worth living. Not the destination. The destination is merely a confirmation that you’ve finished your journey and need to get going on a new adventure.
Almost every time I read or listen to an interview with an old woman or man I hear “I wish I….more of….why didn’t I…I should have…”
We are born, we are raised and our creativity is taken out of us, step by step. We learn to follow rules, what is right and wrong, how to behave, what can and [click to continue…]
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell yes” she also asked if I would consider developing a communication concept for the event. “Hell yes! once again”. The challenge with this project was the fact that it wasn’t only JAJDO and Annikas company presenting themselves at LeWeb in Paris. The trade federation had actually gathered 29! swedish start ups looking to network and create impact in France. The secondary challenge was that [click to continue…]
We’re in the midst of a paradigm shift. In Sweden and around the world advertising agencies are fighting over clients. As I’m meeting brands both in- and outside Sweden I’m often approached by major brand owners asking me which agency I would recommend. Most of them complain over the fact that the big agencies of today still haven’t got what digital is all about while the digital agencies haven’t got what branding and communication truly is about.
Behind the scenes great brands are switching agencies like I used to switch dipers on my kids a couple of years ago. This is not a good thing. Great communication is built upon good relations between agency and client and a deep understanding of what the brand you’re supposed to communicate stands for. So how do you [click to continue…]
Jan Boklöv hade a totally different idea on how to do ski-jumping. At first he wasn’t aloud to jump V-style even though he flew a lot longer. Finally people had to give in and he changed the sport.
One of the most common responses one gets when presenting an a brand new idea or outlining a strategy on how to achieve something is “Well, that’s a great idea, but…” and then that someone goes on and on about how things are done, how others [click to continue…]
Tons of people I meet tend to be envious of the entrepreneurial life. There’s this fantasy about leading a life that you, and no one else, control. People who are hired always seem to be looking for the next move. Very few actually seems pleased about working for someone else. Then of course there’s people who love their work and would like to spend the rest of their life working for their boss. Sooner or later that dream is shattered when that boss of theirs of maybe beloved colleagues leaves the company. Then those people also long for the next gig.
I’ve been running my own business in different shapes for the last 11 years now and it’s been the ride of my life. It’s hard work and definitely not about having more time off. It’s rather about working 24/7 BUT I can
This is the blog and website of Johan Ronnestam, Voted Sweden’s most influential blogger & speaker within the fields of modern communication – Creative Director, Entrepreneur, Innovator, Speaker and Digital Communication Expert from Stockholm, Sweden who loves a challenging problem.