As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the founder of the dance gym House of Shapes. Now as the time had come for a a new brand campaign decided to create sequel to the first campaign. The results when we first aired ‘Benke’ last fall was impressive. The campaign generated great numbers for the Marginalen Bank brand awareness [click to continue…]
I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant in France named Miss Ko. Miss Ko is an [click to continue…]
Thinking about design today.
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track.
Why is design an essential part of future branding?
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Andy was in many ways right. But while he was at it he could just as well have said “In the future, brands will be world-famous for 15 minutes. Designed brands will be worlds-famous forever”. We’re in the midst of a century where the consumers are in control. Consumers define who’s famous and who’s not.
Advertising is slowly fading away and product and service design is taking over as the new instrument to get famous. Design plays an extremely important role here. It’s like a we’re all invited to the biggest prom night ever where brands are looking to get laid with [click to continue…]
Way back in Tignes. Me, Tina, Andy, Mike and Greger in front.
Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in Tignes. Me and Andy became good friends and about half a year later I visited Andy, Tina and Mike in Snowbird Utah. We spent two weeks riding some of the best powder I’ve ever seen. Now, more than 20 years later I’m still [click to continue…]
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
What are you doing tomorrow?
Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey that makes life worth living. Not the destination. The destination is merely a confirmation that you’ve finished your journey and need to get going on a new adventure.
Almost every time I read or listen to an interview with an old woman or man I hear “I wish I….more of….why didn’t I…I should have…”
We are born, we are raised and our creativity is taken out of us, step by step. We learn to follow rules, what is right and wrong, how to behave, what can and [click to continue…]