Cases

Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle. 

This project is extra dear to me as Stadium really listened and we got them to try social media in the way I think it should be used.

The brief was to create an online plattform where kids could view movies from the events around Sweden and then upload their own movie to compete in a web based competition aside from the ones taking place offline.

Our solution was to create a Wordpress based website with all the plugins you should stick in there to gain maximum SEO performance. We then used a YouTube channel to host the videos instead of putting them on Stadium’s servers. Flickr provided us with the gallery functionality. A Facebook group was dynamically updated as the competition went along. Last but not least we set up a Yahoo Live account for Stadium where they could broadcast all the events live online.

The result was a cost effective campaign that was spread far outside the website itself. Stadium didn’t put any money into media but thanks to social media the campaign found it’s way outside their own domains. A cool thing was to see kids commenting the campaign in the online place of their choice…not one single site. The fact that a movie published on the site was shown in 2 more place that ultimately lead to 3-10 times more viewers was a great result.

I look forward to try something like this again with support of external media investments and integration into traditional media would most definitely create a great effect.

As I wrote before the weekend, our TVC for Ladbrokes starting running in Sweden, Norway and Denmark.

The idea is “Svenska spel - engelska odds” and is a direct hit against the main competitor brand that happens to be very generic.

Svenska Spel translates = Swedish sport betting, which is more or less exactly what Ladbrokes provides only with better odds.Now Svenska Spel, (not the capital S in spel) - the largest gaming company in Sweden and is owned by the Swedish state - has threatened to sue Ladbrokes. I’m very curious to see how the story continues.

More about it in Dagens Media and Resumé.

Tomorrow our TVC for Ladbrokes goes live on TV in Sweden, Norway and Denmark.

The brief was to position Ladbrokes as the main challenger to the monopoly in Sweden. .

Two of many cool features.
- Ed Stoppard who plays the lead role in the TVC is english and doesn’t speak nor Swedish, Norwegian or Danish.
- Play the sound backwords…and find out more

Here’s the TVC if you miss it on TV the next couple of weeks.

Hmm. Gotta get my broadband in place at home. My blog is starting to become a mix between no posts at all and self promotion.

Anyway. When an award show has got such a nice logo as The One Show does, then I can’t help bragging about Foreign making the finals. I would like to thank H&M and Kylie for letting us play the game.

If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas.

The solution was a 10 month campaign that took 1.5 years to build and it included 29 localised launches in 28 markets on 18 languages. 

This is a short and definitely not a summary that gives the project justice. But it gives you an idea what we did during those 2.5 years. All designs, photography, videos etc were made by Foreign.

I wrote a couple of days ago about our latest campaign called Apathyparty08.com. Now we’ve got the videos on YouTube, so I thought I’d post it here to.

Last year we spend quite some time building real living rooms for a digital IKEA campaign called “Good, Better Bestå”.

Today we learned that the campaign has made the finals in the New York Festivals.

We’re happy @ Foreign.

This week we launched our latest campaign at Foreign in close cooperation with Strawberry Frog.

It’s the first and maybe the last campaign where we don’t give a shit about the result. As a matter of fact, we don’t care at all. Whatever.

The brief: Make people understand that their voice matters.
Solution: The Apathyparty 08.
Client: For you to find out.

Follow this link and….whatever!

Today we (Foreign) launched our second campaign for adidas by Stella Mc Cartney

This campaign, just like the one we launched last year, is global campaign site translated into 18 languages. We’ve created an integrated flash site that is closely tied to the offline POS photography and approved by Stella McCartney herself.

This year however, we’re influenced by the overall blogging and social networking trend. On ever page you visit, we’ve made sure bloggers and other people interested in fashion and sports can spread the news in a channel of their choice.

This is a first for us when it comes to implementing social buttons and blogging functionality into a flash site. I’m looking forward to see how it works.

Visit the global site here

Finally more than a year after launch I’ve uploaded a summary of the sites we produced at Foreign for adidas during the World Cup 2006 in Germany.

We launched the first site in october 2006 and the last site (not featured in this movie) in July 2006. All in all we launched 29 different sites in 9 month. It was a massive project and the team at Foreign did a fantastic job. The award winning concept for all the sites was developed by Foreign based on an overall concept called +10 by 180/TBWA in Amsterdam.

Ah, I know. Some of you think we only do digital over at Foreign. Here’s a little something to prove different.

Kosta Boda, one of the leading and oldest glasshouses in the world asked us to develop an idea for print placements in glossy magazines and larger outdoor billboards to follow up last years success.

Kosta Boda has history that goes back to 1742. And since then, with great passion, they’ve created some of the most beautiful pieces of glass in the world.

After some thinking we decided to go with the idea ‘In love with art glass’. The client loved it.

After first sketches we had BSmart photographer Hans Carlén shot arms of female models and the products. Together with their retoucher Andreas Lübeck we then molded the prints into final results. Annika Tersmeden handled the project management on Foreigns side and Nina Karlsson made sure it all worked out over at Bsmart. My role was AD/Copy on the project.
In the first batch we have created five prints. The Flamenco above, and the other four here: