branding Archives - Page 6 of 16 - Ronnestam Consulting

February 16, 2011 In Advertising Awards, Art, branding, Cases, Entrepreneurship, Images, Innovate, My Books, People, Quote of the day, Research, SEO, Social communication, Software, Speaking, Svenska, The trend is my friend, Video

Here's To The Crazy Ones

I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I'm sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the

January 13, 2011 In branding, Images, Innovate, Just another day, Link of the day, Quote of the day, SEO, Simplicity, Social communication, The trend is my friend, Video

Future Integrated Communication From A Digital Perspective

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I'll share the model I've been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I'd work a company

December 25, 2010 In Books, branding, Cases, Just another day, Software, Svenska, The trend is my friend

2010 Is Coming To An End. Here Are Some Things I Did

Yet another year has almost passed. This one has been filled great things. During the year I've created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future

December 22, 2010 In Beautiful, branding, Graphics, Images, Innovate, Just another day, The trend is my friend

So What About Volvo? Does Your Site Suck Too?

Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a

December 21, 2010 In branding, Just another day, Link of the day, Usability, Video

Dear Saab. Your Site Sucks

Usually when I don't like something I try to give constructive feedback. But in this case there's just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car

December 9, 2010 In branding, Innovate, Just another day, Social communication

Social Media. It's There To Give Your Brand A Body

We've all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more 'techy' way - An emotional translation of what

November 27, 2010 In branding, Innovate, Just another day, The trend is my friend

Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

The other day a friend of mine brought H&M's global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn't wanna hear

November 11, 2010 In branding, Cases, Entrepreneurship, Graphics, Images, Innovate, Just another day, Print, Simplicity, Svenska, The trend is my friend, Video

Case: The Story Of How Sweden's Newest Bank 'Marginalen Bank' Was Created, Implemented and Launched

What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen

October 27, 2010 In branding, Entrepreneurship, Innovate, Just another day

I Think I Can Beat Steve Jobs

I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I'd work for based on the insights that follow. Steve! Bring it on! Ok, so you're s marketing