Branding and future communication for future marketeers

Learn more about branding and future communication for future marketeers by reading Johan Ronnestams blog posts on branding, social media, communication, marketing, advertising and much more.

AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

January 20, 2011

The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand  in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that [...]

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Future Integrated Communication From A Digital Perspective

January 13, 2011

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would [...]

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2010 Is Coming To An End. Here Are Some Things I Did

December 25, 2010

Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events [...]

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So What About Volvo? Does Your Site Suck Too?

December 22, 2010

Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo [...]

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Dear Saab. Your Site Sucks

December 21, 2010

Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then [...]

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Social Media. It’s There To Give Your Brand A Body

December 9, 2010

We’ve all heard it before. A brand is not a logo, nor is it your products or services. Your brand is the sum of peoples feelings when they think about your brand. Or said in a more ‘techy’ way – An emotional translation of what first comes to mind when neurons fire in the brains [...]

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Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?

November 27, 2010

The other day a friend of mine brought H&M’s global website to my attention again. Back in 2006 I was one of their consultants until I more or less lost the assignment due to the fact that I told them what the didn’t wanna hear – Your website sucks! Of course I was wrong and [...]

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Case: The Story Of How Sweden’s Newest Bank ‘Marginalen Bank’ Was Created, Implemented and Launched

November 11, 2010

What do you do when someone asks you to sign a non disclosure agreement and then asks you to spend the coming year planning, creating, implementing and launching a new Swedish bank? Say yes of course! This is where the story of the freshly launched brand Marginalen Bank starts. Together with recidivist Caroline Karlström I [...]

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I Think I Can Beat Steve Jobs

October 27, 2010

I am not applying for a new job as a CEO or Marketing Director, but if I did that would be my headline and I would run the brand I’d work for based on the insights that follow. Steve! Bring it on! Ok, so you’re s marketing director or even a CEO struggling to beat [...]

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A Sustainable Plan And My Point Of View

May 16, 2010

Challenge the establishment. That’s what you should do if you’re young and don’t really have to care about being fired. (Actually that’s what you always should do!) That’s exactly what the students over at Berghs School of Communication have done this year once again. Their contribution to an often shallow advertising world is driving sustainability. [...]

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The 10 Commandments Of Future Brands

May 3, 2010

There’s a couple of things I demand from brands that make it all the way into my life. It’s really not that hard. It’s just about being prepared to sacrifice your life for what you believe in! A Tweaked Moses with the Ten Commandments by Philippe de Champaigne 1648 from Freechristimages Here are the 10 [...]

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A Brand New Branded Day

April 28, 2010

Eyes open. My hands reach for my iPhone. Damn! The Night Stand app tells me it’s only 5:15 AM and I’m already awake. Ever since I was a little kid I’ve been waking up early. As the brain slowly comes to life I’m performing my morning routine on my iPhone. First a quick check on [...]

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