I liked the first five years better. But here it is. The 2008 Blueberry Glögg from Blossa by BVD.
From the category archives:
branding
Think Social Media is something strange that should be kept in the closet and not used for big business? Well, then think again.
The answers above are taken from ‘Social Media in the Inc. 500′ - first statistically significant, longitudinal studies on the usage of social media in corporations. The new study is made by The University of Massachusetts Dartmouth Center for Marketing Research and it compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.
It’s very exiting to see that quite many of these companies understand and value the importance of Social Media. On the other hand I know that most of them don’t staff accordingly. If you wanna get Social you organization has to be dramatically revamped.
I got this of the Researcher, a another Swedish blog about communication that actually has transformed itself into a pretty fine Digg clone. Great inititive!
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We talk a lot about how logotypes, advertising, products, packaging, tone of voice, TV commercials, websites etc etc etc communicates the brand. But usually, the more business-oriented the purpose, the stiffer the creative executions. That’s why I just love to see infographics like these.
How would the infographics look in your annual report next time if you were true to your brand?
As usually when you find something nice and it’s an image, you find it at FFFFound.
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Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula.
I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.
Their brand has been closely connected with innovation for some years now. I first noted the positioning when they associated themselves with the artist Theo Jansen, maker of Kinetic Sculptures back in 2006. Since then I’ve seen tons of great stuff making BMW = Innovation.
This new concept car called Gina is amazing. BMW here I come!
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I pointed my browser towards Twingly when I landed on an Error 500: Internal server error page. Once there I was greeted by this beautiful error message.
It’s funny how a little bit of humor makes you wanna come back…even though the service actually didn’t work. This is something many of the old companies definitely can learn from.
ps. What the heck does “G” stand for? Google?
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