Photo by Andreas Hemmingsson
About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed in 1981 by the late Mr. Sven Tumba, a Swedish sports icon and golf pioneer and the same year in August, HRH Prince Bertil officially inaugurated the golf course. Of course there had been many great Swedish golf clubs before Ullna GC but in many ways Ullna GC broke the rules in terms of how [click to continue…]
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydman. Benke was one of the founders of the dance collective Bounce. Today he’s doing tons of choreography and he’s also the founder of the dance gym House of Shapes. Now as the time had come for a a new brand campaign decided to create sequel to the first campaign. The results when we first aired ‘Benke’ last fall was impressive. The campaign generated great numbers for the Marginalen Bank brand awareness [click to continue…]
Living in a connected world where information is accessible 24/7 and shared by everyone through social networks means you’ve gotta spend more money on your product to make sure you’re on top of the competition. In all its simplicity I think this new Budweiser can shows what it’s all about. At first glance a 10° change doesn’t seem that much. But those 10° makes [click to continue…]
Thinking about design today.
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track.
Why is design an essential part of future branding?
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Andy was in many ways right. But while he was at it he could just as well have said “In the future, brands will be world-famous for 15 minutes. Designed brands will be worlds-famous forever”. We’re in the midst of a century where the consumers are in control. Consumers define who’s famous and who’s not.
Advertising is slowly fading away and product and service design is taking over as the new instrument to get famous. Design plays an extremely important role here. It’s like a we’re all invited to the biggest prom night ever where brands are looking to get laid with [click to continue…]
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication
ps. I’ve got some if you wanna get your hands on an old school copy.
