One of my daily reads - the David Report Blog posted a short one on a new book called The Marketer Who Went Off Consumption by Gaurav Mishra. One of two cool things with the book is that it is a year-long blog-as-a-book experiment in why we choose to consume. Basically Guarav decided to go ‘off consumption’ for a year and then blog about the learnings while doing it.
The other cool thing with Guarav is his list that tells us how consumption will change:
- From brand-consciousness to background-consciousness.
- From synthetic to organic.
- From mass-produced to hand-crafted.
- From global to local.
- From short-term to sustainable.
- From fashionable to durable.
- From valuing things to valuing insights.
- From fitting in/ standing out to being.
- From buying more to buying less.
- From doing more to doing less.
- From multi-tasking to down-shifting.
- From buying to sharing/ exchanging.
- From owning to experiencing.
- From having to giving.
When I’m on the road I always bring my computer bag. And in that computer bag I keep my Mac, a couple of extra screen adaptors, paper and pen, business cards, electrical adaptors for different countries ANDthe book “It’s not how good you are, it’s how good you want to be” by Paul Arden.
Today I learned through Greg’s blog that he died on tuesday last week.
Thanks for inspiring me Paul.
Your book will always be with me. R.I.P.
Tina “Swissmiss” Roth Eisenberg got some great posts in her blog. This video about a book called ABCD by Marion Bataille was no exception. I’m buying it today.
Chris Anderson - the editor in chief of Wired and author of The Long Tail is about to release a new book in 2009 called FREE.
But already now we can all read a 6000 word preview of FREE. Chris is also asking us all to give feedback on the article and even post our own ideas on the Wired How-To-Wiki. Chris doesn’t go all the way though as we all have to pay for the book once it arrives.
Not me!
That’s the title of Stefan Sagmeister’s new book. And judging by Stefan’s list of 20 maxims we should all have something to learn from his life.
Taken from Creative Review“The book is based on a list of maxims made by the graphic designer on his “experimental year” in 2000, where he took time out from working on commercial projects. While the maxims read as a mixture of wise pragmatism with philosophical reflection, they quickly became incorporated into projects for clients when Sagmeister’s office reopened, and it is 20 of these projects that form the book.”
Sagmeister’s full list of 20 maxims are as follows:
1. Helping other people helps me.
2. Having guts always works out for me.
3. Thinking that life will be better in the future is stupid. I have to live now.
4. Organising a charity group is surprisingly easy.
5. Being not truthful always works against me.
6. Everything I do always comes back to me.
7. Assuming is stifling.
8. Drugs feel great in the beginning and become a drag later on.
9. Over time I get used to everything and start taking for granted.
10. Money does not make me happy.
11. My dreams have no meaning.
12. Keeping a diary supports personal development.
13. Trying to look good limits my life.
14. Material luxuries are best enjoyed in small doses.
15. Worrying solves nothing.
16. Complaining is silly. Either act or forget.
17. Everybody thinks they are right.
18. If I want to explore a new direction professionally, it is helpful to try it out for myself first.
19. Low expectations are a good strategy.
20. Everybody who is honest is interesting.
That’s 20 to live by!
The book is not available until march. But it should be worth buying.
Search engine marketing is the shit if you wanna make sure your site/product/service is found on Google and other search engines.
Aaron Wall, a SEO consultant has written this PDF book that you can buy of his site for 75$. While big companies happily pay him $500 hourly fees to solve their search engine ranking challenges, there’s no reason why you should do the same.
I personally bought and read it the other day and can warmly recommend it.
This is the blog and website of Johan Ronnestam - Innovative consultant from Sweden with Love. I’m a 37 year old, new media professional, creative director & entrepreneur from Stockholm, Sweden who loves to solve communication problems with ideas, creativity and innovation.
