Beautiful

Canon Digs Into The Vimeo Video Community

February 9, 2010

While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo. The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily [...]

Read the full article →

“It’s Gonna Change The Way We Do The Things We Do Everyday”

January 27, 2010

Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today. The new iPad is a game-changer and I need one now! (you [...]

Read the full article →

Take Me Home Now!

January 8, 2010

Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt! This is exactly what Soon Mo Kang’s Tea Bag [...]

Read the full article →

10 Packaging Concepts That Bring Boring Objects & Products to Life

December 13, 2009

I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today. When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I [...]

Read the full article →

A Larger-Than-Life Multi Touch Experience That Will Blow Your Customers Away

November 30, 2009

It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space. Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful [...]

Read the full article →

The Boy Who Lived – How a Comic Strip Can Make You Cry

November 18, 2009

Today I’m browsing for mood images. My search has led me to tons of newspaper blogs. Then suddenly as I noticed this comic strip below my heart stop for a brief second. This piece of communication is so simple yet so strong. If this would have a been an ad that ended with ‘Send Money [...]

Read the full article →

I’m Not a Blogger. I’m a Logger!

November 15, 2009

People ask me from time to time why I’m a blogger. I tell them I’m not. What I am is a junkie for inspiration and reflection. A quite passionate one too. For me this blog is the ultimate tool to log things that shape my life. Things, thoughts, people, objects and so on. I don’t [...]

Read the full article →

What is shopping? What is branding? What is marketing? Who’s the designer?

October 22, 2009

If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store. This [...]

Read the full article →

Grandmaster Flash is Game

October 19, 2009

The gaming industry is conquering one lifestyle segment after another. DJ Hero is the latest and coolest in a long line of musical games such as Guitar Hero and Rock Band. DJ Hero let’s you rock the party using old style turntables featuring the gaming controls. In a smart move the company behind the game, [...]

Read the full article →

I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun

October 10, 2009

Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think? Thank you Tribal DDB Stockholm [...]

Read the full article →

Microsoft Courier makes me go bananas – in a good way

September 30, 2009

Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product. But today I ran into yet [...]

Read the full article →

If we can – let’s change it

September 23, 2009

I love when people have ideas that change something that’s stayed the same for centuries. This is exactly what Luca Bassani Antivari and Gabriele Pezzini, from Hermés, Pierre-Alexis Dumas from the cool yacht company Wally and Naval architect Mauro Sculli has done with the Why 58. They’ve reshaped my idea what a yacht actually is [...]

Read the full article →