Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
psst. You haven't missed the new app for kids aged 1-9 years old? It's created by my other company JAJDO.
Check it out in the App store
As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
Malin Erkonnen made us all smile with her fantastic illustrations and finally as always we had Erik Heusler produce the music.
This is of course just one of many activities going on right now but I wanted to share this little beauty with you.
I hope you like it!
My daughter Ebba has a passion for Swings. I have a passion for Instagram.
Run a million miles
Walk deserts
Dive to the bottom of the sea
Fly to the moon
Surf monsters
Jump skyscrapers
Dance all night
Party all day
Get a tattoo
Kiss first
Do stupid things
Do bad things
Do good things
Love forever and leave behind
Passion makes us switch.
Passion never takes sides. Passion is never right or wrong. Passion is purely a small spark of genius hidden inside our hearts that guides us into the unknown. Passions is what drives us, it’s the fuel of excellence and success. Find your passion and live!
I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed!
Me – around two years old walking our dog named Gorko.
Then, just as you, I was brought home, fed, raised and I started to grow. Depending on where in the world we live, who bring us up and what happens around us we’re shaped. We’re shaped not into what we want but into [click to continue…]
I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997.
To some people it’s an ad. To me – it’s the stuff changes are made of.
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine.
It made my day. I hope it makes yours! Head over to Baidu and play.
Baidu’s interactive SimCity styled map.
Have a great weekend!
Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo Cars. In his comment he wrote – “Sticking my neck out a bit, it would be interesting if you would do a similar exercise on our volvocars.com site (or rather volvocars.se, as we do not have all the shopping tools on our international site). We may be asking for a potentially harsh treatment 
, but feedback is always important.”
I was planning to do a video on the Volvo site as well, but due to kids at home I’ve not gotten the possibility to record something yet. It’s just to noisy! But, David, I decided to give you some feedback anyway.
I only walked through the XC60 part of the site since I’m more or less looking at buying exactly that kind of car right now. (Probably the new BWM X3, but I do like the XC60)
It’s sort of two-faced but here we go.
- You’ve done your lesson when it comes to usability. Most things [click to continue…]
We are born. Even before we’re born our life is being shaped day by day. Every day, every hour and every second life passes by.
Sometimes tons of things happens at once and suddenly we notice a shape, we call these shapes memories. But most of the time life is made up by small things that never form shapes. The truth however is that these small things is what life is all about. The more of em’ you notice, the more you’ll notice life. And the more you notice life, the more you’ll enjoy it!
This all came to me when I looked at this video below found over at Mario Vellandi’s Melodies in Marketing, which by the way is a great blog on Ethical communication.
Thanks Mario, but above all, thanks Everynone for putting images to life!
