I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track.
Why is design an essential part of future branding?
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Andy was in many ways right. But while he was at it he could just as well have said “In the future, brands will be world-famous for 15 minutes. Designed brands will be worlds-famous forever”. We’re in the midst of a century where the consumers are in control. Consumers define who’s famous and who’s not.
Advertising is slowly fading away and product and service design is taking over as the new instrument to get famous. Design plays an extremely important role here. It’s like a we’re all invited to the biggest prom night ever where brands are looking to get laid with [click to continue…]
Way back in Tignes. Me, Tina, Andy, Mike and Greger in front.
Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in Tignes. Me and Andy became good friends and about half a year later I visited Andy, Tina and Mike in Snowbird Utah. We spent two weeks riding some of the best powder I’ve ever seen. Now, more than 20 years later I’m still [click to continue…]
My first ever photo published on Instagram June 11th, 2011
I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting at the time. Little did I know at that time that Instagram soon would change how I thought about photography.
When I first started using Instagram I did what most people would do, I started to follow people and posted a couple of images. But soon people started to follow me back and suddenly something changed how I thought about [click to continue…]
Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box. My personal favorite is Hedonism. The other day I ran into a new product from Compass that I hadn’t seen before. It had fantastic labeling.
The packaging for the Compass Box Entertainer
I regonised the style but couldn’t put my finger on it at first. Then I realised that those wonderful designs must come from
Today is a great day. I’m really proud to announce JAJDOs next app – Pop ABC.
We’ve really been struggling to get this app out there. The app has been almost ready since before the summer but as always things take more time than first expected. However, we’ve learned a lot and now once it’s out there in the App Store I’m really happy and proud.
With timeless 8-bit gameplay, wacky sound FX, points bonuses, colorful graphics and a clear learning objective, Pop ABCs is that rare thing: a game for all the family. Your child will learn the alphabetic principle: to recognize letters [click to continue…]
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
My daughter Ebba has a passion for Swings. I have a passion for Instagram. Run a million miles Walk deserts Dive to the bottom of the sea Fly to the moon Surf monsters Jump skyscrapers Dance all night Party all day Get a tattoo Kiss first Do stupid things Do bad things Do good things [...]
I was born into this world as free as any child. No religion, no political point of views, no ideas about what was right or wrong. Nothing. Just free. And I screamed! Me – around two years old walking our dog named Gorko. Then, just as you, I was brought home, fed, raised and I started [...]
I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To [...]
If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine. It made my day. [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. The readers of Microsoft Indikat has named Johan Swedens most influential authority within digital communication
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication