Innovative communication and advertising from Sweden with love
I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant in France named Miss Ko. Miss Ko is an [click to continue…]
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Thinking about design today.
I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design part of branding. Why is it important, what does it mean and how do you know you’re on track.
Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Andy was in many ways right. But while he was at it he could just as well have said “In the future, brands will be world-famous for 15 minutes. Designed brands will be worlds-famous forever”. We’re in the midst of a century where the consumers are in control. Consumers define who’s famous and who’s not.
Advertising is slowly fading away and product and service design is taking over as the new instrument to get famous. Design plays an extremely important role here. It’s like a we’re all invited to the biggest prom night ever where brands are looking to get laid with [click to continue…]
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Way back in Tignes. Me, Tina, Andy, Mike and Greger in front.
Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in Tignes. Me and Andy became good friends and about half a year later I visited Andy, Tina and Mike in Snowbird Utah. We spent two weeks riding some of the best powder I’ve ever seen. Now, more than 20 years later I’m still [click to continue…]
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My first ever photo published on Instagram June 11th, 2011
I’d like to use todays blogpost to thank the team behind Instagram. I posted my first photo on Instagram June 11th, 2011 about a year after they launched the service. I had taken a look at it earlier but didn’t really have the energy to start posting at the time. Little did I know at that time that Instagram soon would change how I thought about photography.
When I first started using Instagram I did what most people would do, I started to follow people and posted a couple of images. But soon people started to follow me back and suddenly something changed how I thought about [click to continue…]
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Years ago I found out about a innovator within the Whisky industry. His name is John Glaser and he has created a brand that is called Compass Box. If you are to buy a fantastic whisky, get your hands on a bottle of Compass Box. My personal favorite is Hedonism. The other day I ran into a new product from Compass that I hadn’t seen before. It had fantastic labeling.
The packaging for the Compass Box Entertainer
I regonised the style but couldn’t put my finger on it at first. Then I realised that those wonderful designs must come from
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We’ve really been struggling to get this app out there. The app has been almost ready since before the summer but as always things take more time than first expected. However, we’ve learned a lot and now once it’s out there in the App Store I’m really happy and proud.
With timeless 8-bit gameplay, wacky sound FX, points bonuses, colorful graphics and a clear learning objective, Pop ABCs is that rare thing: a game for all the family. Your child will learn the alphabetic principle: to recognize letters [click to continue…]
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Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
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As of monday this week you can spot the latest TVC created for Marginalen Bank.
This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 & 2) created by me for Marginalen Bank, the brand I took part in developing and launching last fall. This time I’ve written and Art Directed it. As usual I’ve partnered with Caroline Karlström to make sure the project was delivered on time and quality. This time we contracted Mr Potemkin, aka Magnus Östergren to make sure the dream came alive.
Malin Erkonnen made us all smile with her fantastic illustrations and finally as always we had Erik Heusler produce the music.
This is of course just one of many activities going on right now but I wanted to share this little beauty with you.
I hope you like it!
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