While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo.
The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily trying to pull traffic to their own sites.
Swedish brands as well as most brands seem preoccupied with trying to figure out how to get traffic to their campaign (often built in flash…) and brand sites. This is of course the number one strategy for any brand with an online business. But so far most brands do not have their business online so brand building and advertising is still what it’s [click to continue…]
Today I’m browsing for mood images. My search has led me to tons of newspaper blogs. Then suddenly as I noticed this comic strip below my heart stop for a brief second.
This piece of communication is so simple yet so strong. If this would have a been an ad that ended with ‘Send Money to The Earthquake Victims in China’ I’d have my wallet turned upside down.
I can’t think of a better, stronger and more emotional way to portrait this story. Thank you Visual Journalism for bringing it too me!
Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler’s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing.
Thomas got exactly the characteristic you need in order to create future communication. The competence of combining art, technology and while caring for the nature into ideas that get noticed.
It’s Sunday evening and I’m spending some time browsing my feeds and maybe finding some last minute stuff for this coming week presentations. Pink Tentacle, one of my favorite blogs that always surprise me with something quirky introduce me to Mr Shohei Otomo – a Japanese manga artist. Shohei’s ballpoint drawings rock!
A Geisha playing Ping Pong with sunglasses makes me go wow
This guy knows how to tweak something into wow by dropping different cultures into the blender and pushing the button. Out comes innovative, provocative yet wonderful pieces of Manga. I’ve posted two more of my favorites below. [click to continue…]
In Paris, France there’s a guy named Aïssa Logerot. He makes all sorts of cool industrial design objects. The thing that got me hooked though was this outstanding LED spray can called halo. The photo says it all. I want one. For what I don’t know but that’s generally how I feel about cool objects – ‘Buy first think later’.
Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around.
It’s a great ’stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience laughing – they love it!
The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’
Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines.
Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some wonderful bottles to stack in your cellar.
The Winery Arts collection revolves around the number 9, considered by many cultures as the supreme number of knowledge
When a company understands the value of differentiation, simplicity and creativity like Vintae, I can’t do anything but run to the wine shop and empty my savings account. This is the shit you wanna put on your table!
Ok, so you’re an artist studying at an art school. It’s time to graduate and you really wan’t some publicity. What do you do?
In Sweden a student named Anna Odell, studying at Konstfack decided to shine a light on how the society handles people that are physical disabled. In her piece of art ‘Okänd, kvinna [...]
People tend to share a lot of information online and not the least on Twitter. All that information is possible to access by using the Twitter API. Jer Thorp, digital artist, thought about that for a while and then he decided to extract and visualize travel information from people’s public Twitter streams by searching [...]
Me interacting with Mr Dolphin, his friends and family.
I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than business.
Apart [...]
Nothing is like it used to be. A couple of years back I attended a Luxury marketing meeting in Monte Carlo. I was one of the speakers and I spoke about how the younger generation will want to see more things from the Luxury brands than just good old beauty shots of expensive products. A [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
