Innovative communication from Sweden with love
From the category archives:
I spent yesterday looking through tons of ads, some good and some bad when I was doing my job in the jury for Guldeken, a local advertising competition in the south of sweden.
However, the best print ad wasn’t to be found among the contenders. That one was sitting on the desktop of fellow jury member Patrik Spång, CD at Jerlov in Gothenburg.
Of course it was easy to find on AdsOfTheWorld.
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Hmm. Gotta get my broadband in place at home. My blog is starting to become a mix between no posts at all and self promotion.
Anyway. When an award show has got such a nice logo as The One Show does, then I can’t help bragging about Foreign making the finals. I would like to thank H&M and Kylie for letting us play the game.
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Self promotion and a tip in one post.
The Apathyparty 08 site we created for Procter & Gamble in US made site of the day on The FWA. If you haven’t heard about The FWA, make sure you check it out. It’s a great resource to get inspiration from some of the worlds best digital campaigns and sites.
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If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas.
The solution was a 10 month campaign that took 1.5 years to build and it included 29 localised launches in 28 markets on 18 languages.
This is a short and definitely not a summary that gives the project justice. But it gives you an idea what we did during those 2.5 years. All designs, photography, videos etc were made by Foreign.
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Last year we spend quite some time building real living rooms for a digital IKEA campaign called “Good, Better Bestå”.
Today we learned that the campaign has made the finals in the New York Festivals.
We’re happy @ Foreign.
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I’m extra happy today since Foreign got news that we won Best in Show for our work on adidas Women in the category Lifestyle at W3 Awards.
Apart from that we also was awarded for the following projects:
Adidas Stella McCartney – Fashion
Adidas Stella McCartney – Sports
Adidas Women – Fashion
Adidas women – best structure and navigation
H&M Kylie – Fashion
H&M Viktor & Rolf – Fashion
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