Let me tell you how you felt yesterday evening around 5PM in Stockholm, Sweden.
Around 5pm you were all sitting on front row in the Swedish theater Rival where the nice people over at Daytona had reserved a seat for you. Along with another 49 nominees and about 500 in the audience you first listened to a great speech by Morris Packer, nothing revolutionary but what a show. Morris earned some extra cred for using Prezi instead of Powerpoint or Keynote. Then came Katarina Graffman from Inculture and delivered insights on youth culture based on ethnographic fieldwork. Very insightful and very true. Not a bunch of mumbo jumbo. Now the time had come to award the best marketing blogs in Sweden, the Yaba Award and you were all nominated. 3568 people had taken their time to vote. Time for the first category, Trend & Internet – and the winner is YOU.
Suddenly you’re nervous and the stage is yours. A couple of questions later you’re leaving the stage with flowers and a damn nice statue made of glass.
Then came category nr two – Media. This time the winner was Same Same but different, well worth it. Category three – Marketing. And the winners is…ah, you’re second. Please Copy Me sprinted and won with a margin of 31 votes. In your head you sum up the competition. 3568 votes and you received 281 + 278 of those votes. That’s 559 votes, more than 15% of all the votes. Humble, moved, happy and ready to party. It was YOUR day! – Thank you! The evening was of course broadcasted live using Bambuser.
I spent yesterday looking through tons of ads, some good and some bad when I was doing my job in the jury for Guldeken, a local advertising competition in the south of sweden.
However, the best print ad wasn’t to be found among the contenders. That one was sitting on the desktop of fellow jury member Patrik Spång, CD at Jerlov in Gothenburg.
Hmm. Gotta get my broadband in place at home. My blog is starting to become a mix between no posts at all and self promotion.
Anyway. When an award show has got such a nice logo as The One Show does, then I can’t help bragging about Foreign making the finals. I would like to thank H&M and Kylie for letting us play the game.
The Apathyparty 08 site we created for Procter & Gamble in US made site of the day on The FWA. If you haven’t heard about The FWA, make sure you check it out. It’s a great resource to get inspiration from some of the worlds best digital campaigns and sites.
If there is one thing I will always be proud of when it comes to my life as a creative, it’s the fact that I founded an agency, built it and then won the global Football World Cup 06 project for adidas.
The solution was a 10 month campaign that took 1.5 years to build and it included 29 localised launches in 28 markets on 18 languages.
This is a short and definitely not a summary that gives the project justice. But it gives you an idea what we did during those 2.5 years. All designs, photography, videos etc were made by Foreign.
I’m extra happy today since Foreign got news that we won Best in Show for our work on adidas Women in the category Lifestyle at W3 Awards.
Apart from that we also was awarded for the following projects:
Adidas Stella McCartney – Fashion
Adidas Stella McCartney – Sports
Adidas Women – Fashion
Adidas women – best structure and navigation
H&M Kylie – Fashion
H&M Viktor & Rolf – Fashion
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
