Broadband + Slideshare + Usability = I love you

Wow. Finally back online at home after 8 weeks of surfing the net on a mobile broadband connection. And even though that works ok it doesn’t compare to 24mbit.

I’ll celebrate my “homecoming” with sharing one of my favorite sources of inspiration – If you haven’t visited that site yet you’ve defentely missed out on something. Slideshare is like YouTube or Flickr only you share Slideshows instead. The site got all the social functionality and most slideshows can be downloaded as PDF’s. This site is a goldmine if you wanna dig deep into some Web 2.0, marketing lingo, advertising strategies or maybe just know more about frogs or something.

Last week I spent some time browsing for good knowledge on usability and user interface design when I ran into this fantastic slideshow created by Garret Dimon. 


The cool thing is once I had downloaded and read this presentation I wondered who this Garret Dimon was and found his website. Bam! Another great resource. Booked that one into my Netvibes account and started to follow his blog. And then yesterday he wrote a piece on Get Satisfaction a new site that provides “people-powered customer service” and suddenly – Bam! A great idea.

This is how social networking works. You start the day in one place and end up in another. I hope you did!

(by the way, check out the presentation I did in Livigno.)


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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded and Co-Founded Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.