Branding is like raising a child. You’ve gotta have a clear vision of where you’re aiming yet tackle to new situations every day. Adopt to the changes in the world. Have tons of fun but never at the expense of your vision or values. Every now and then there’s a crisis. But that’s fine too. In the end you hope to grow old while watching your beautiful children become strong individuals with tons of self confidence and a sound values. Just like building great brands.