Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or less what every brand owner wants out of his brand or company – endurance. Then of course I do think most of you know that the meaning of it today is about authenticity, what your brand actively does in order to make the world a better place tomorrow than it is today. Whatever your business is, rest assured that you are tearing the earth resources down as you’re producing your products and delivering your services. Sustainable brands take responsibility and make sure they’re leaving a better world behind. Only then will you be able to maintain a brand that is loved over time.
One of my regular reads, the David Report Blog, published a ‘bulletin’ on sustainability about a month ago. The report called; ‘A checklist for sustainability’ presents seven steps that will raise questions, thoughts and hopefully provide you with some ideas on how to make sure your brand doesn’t only take but also give something back. The checklist is based on the Sustainable Wheel, a holistic vision of sustainable design developed by the knowledge company Designboost.
It’s a great read and we got no time to loose, so point that clicker of yours below and get started! Who knows, you might end up turning your brand into a modern one. And even better, you might end up making the world a better place while doing so.