Comments on: Brand and Communication Predictions For 2010 by Johan Ronnestam http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/ Innovative communication and advertising from Sweden with love Mon, 23 Jan 2012 05:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: seotescil http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-23043 seotescil Tue, 27 Jul 2010 06:50:00 +0000 http://www.ronnestam.com/?p=3831#comment-23043 thenks this share very nice thenks this share very nice

]]> By: The Brand-Man http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-21356 The Brand-Man Thu, 18 Feb 2010 23:03:14 +0000 http://www.ronnestam.com/?p=3831#comment-21356 <strong>Mina kära vänner…...</strong> Det finns en hel del riktigt bra bloggar i Sverige om marknadsföring, reklam, media, webb och design. I det här inlägget tänkte lyfta fram några av dem; bloggar som jag gillar och som jag tror att du som läsare av The Brand-Man också skulle kunna upps.... Mina kära vänner……

Det finns en hel del riktigt bra bloggar i Sverige om marknadsföring, reklam, media, webb och design. I det här inlägget tänkte lyfta fram några av dem; bloggar som jag gillar och som jag tror att du som läsare av The Brand-Man också skulle kunna upps….

]]> By: Entreprenörsstudenten » Om att blogga http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20823 Entreprenörsstudenten » Om att blogga Sun, 24 Jan 2010 09:05:30 +0000 http://www.ronnestam.com/?p=3831#comment-20823 [...] kommer att förändras under 2010. (”Sociala medier 2010” Kreafonbloggen och “Brand and Communication Predictions For 2010” av Johan Ronnestam, bland [...] [...] kommer att förändras under 2010. (”Sociala medier 2010” Kreafonbloggen och “Brand and Communication Predictions For 2010” av Johan Ronnestam, bland [...]

]]> By: lenalindstrom12 (Lena Lindstrom) http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20756 lenalindstrom12 (Lena Lindstrom) Mon, 11 Jan 2010 11:44:42 +0000 http://www.ronnestam.com/?p=3831#comment-20756 'We’re slowly moving away from bought space to earned space' by <a rel="nofollow" href="http://twitter.com/ronnestam">@ronnestam</a> - bright as always! http://tinyurl.com/yeqzzdc ‘We’re slowly moving away from bought space to earned space’ by @ronnestam – bright as always! http://tinyurl.com/yeqzzdc

]]> By: @collentine http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20744 @collentine Fri, 08 Jan 2010 04:38:34 +0000 http://www.ronnestam.com/?p=3831#comment-20744 Gillar ditt träd. Information borde ges i bild-form oftare... :) Gillar ditt träd. Information borde ges i bild-form oftare… :)

]]> By: Sean Tierney http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20692 Sean Tierney Tue, 05 Jan 2010 11:18:35 +0000 http://www.ronnestam.com/?p=3831#comment-20692 Agree with you wholeheartedly on the OSS and Cloud Computing "buy recommendations" (though I think you're mistakenly using SaaS and cloud computing interchangeably when they're orthogonal). <br><br>The "Twitter going mainstream" prediction is a gimme and arguably already happened mid-2009 when Oprah started tweeting. <br><br>Agreed on the rise of importance of Snaplogic and other ETL companies. We'll see a trend of pushing mashability to the edges and into the hands of non-tech folk.<br><br>Agreed with the "social media becoming overwhelming" prediction though I don't see clustering as the sole answer. I think we'll see a good number of people recoil and divert their cycles to trusted "lenses" like enlightened bloggers for more depth rather than breadth of being bombarded by a bunch of micro updates. <br><br>The green-focused car brand is an interesting prediction- we've certainly seen it in the past with food and clothing brands so why not with a line of cars...<br><br>good stuff. if you're interested I posted ten IT predictions of my own here. Some of them mirror the same sentiments as your own and others are unique. I would be interested in your take:<br><a href="http://www.scrollinondubs.com/2009/12/31/it-predictions-for-2010/" rel="nofollow">http://www.scrollinondubs.com/2009/12/31/it-pre...</a><br><br>Sean Agree with you wholeheartedly on the OSS and Cloud Computing “buy recommendations” (though I think you're mistakenly using SaaS and cloud computing interchangeably when they're orthogonal).

The “Twitter going mainstream” prediction is a gimme and arguably already happened mid-2009 when Oprah started tweeting.

Agreed on the rise of importance of Snaplogic and other ETL companies. We'll see a trend of pushing mashability to the edges and into the hands of non-tech folk.

Agreed with the “social media becoming overwhelming” prediction though I don't see clustering as the sole answer. I think we'll see a good number of people recoil and divert their cycles to trusted “lenses” like enlightened bloggers for more depth rather than breadth of being bombarded by a bunch of micro updates.

The green-focused car brand is an interesting prediction- we've certainly seen it in the past with food and clothing brands so why not with a line of cars…

good stuff. if you're interested I posted ten IT predictions of my own here. Some of them mirror the same sentiments as your own and others are unique. I would be interested in your take:
http://www.scrollinondubs.com/2009/12/31/it-pre…

Sean

]]> By: Löften och spåkula – mitt 2010 | Pers Värld http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20691 Löften och spåkula – mitt 2010 | Pers Värld Tue, 05 Jan 2010 09:56:42 +0000 http://www.ronnestam.com/?p=3831#comment-20691 [...] PS. En del andra förutsägelser/löften hittar du hos Anjo, Anjo, Mattias, Johan. [...] [...] PS. En del andra förutsägelser/löften hittar du hos Anjo, Anjo, Mattias, Johan. [...]

]]> By: MarianneHauknes (Marianne Hauknes) http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20757 MarianneHauknes (Marianne Hauknes) Tue, 05 Jan 2010 09:42:16 +0000 http://www.ronnestam.com/?p=3831#comment-20757 Communication and brand predictions by <a rel="nofollow" href="http://twitter.com/ronnestam">@ronnestam</a> http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/ Communication and brand predictions by @ronnestam http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/

]]> By: Jon Buscall http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20685 Jon Buscall Sun, 03 Jan 2010 02:33:37 +0000 http://www.ronnestam.com/?p=3831#comment-20685 Great post, Johan. Enjoyed it a lot. I think your point about Management Consultants is a good one. There is a real power shift beginning to take place here. Personally, I think there's considerable room for the emergence of high quality content agencies, especially in the Nordic region as more companies seek to gain an international foothold. Webmasters and bloggers aren't going to be able to keep up with the pressure to provide really outstanding content. And I believe quality content is going to be one of the main issues in 2010 as we see traditional marketing and PR losing more ground to social media marketing. Great post, Johan. Enjoyed it a lot. I think your point about Management Consultants is a good one. There is a real power shift beginning to take place here. Personally, I think there's considerable room for the emergence of high quality content agencies, especially in the Nordic region as more companies seek to gain an international foothold. Webmasters and bloggers aren't going to be able to keep up with the pressure to provide really outstanding content. And I believe quality content is going to be one of the main issues in 2010 as we see traditional marketing and PR losing more ground to social media marketing.

]]> By: Kreafonbloggen » Blog Archive » Sociala medier 2010 http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20681 Kreafonbloggen » Blog Archive » Sociala medier 2010 Fri, 01 Jan 2010 21:54:02 +0000 http://www.ronnestam.com/?p=3831#comment-20681 [...] Will Drive 2010,  2010, jodå, Kindle blir en liten revolution, Kriget om framtidens plattform, Brand and Communication Predictions For 2010, Six social media trends, 10 Ways Social Media Will Change In 2010,  Looking ahead to 2010 with [...] [...] Will Drive 2010,  2010, jodå, Kindle blir en liten revolution, Kriget om framtidens plattform, Brand and Communication Predictions For 2010, Six social media trends, 10 Ways Social Media Will Change In 2010,  Looking ahead to 2010 with [...]

]]> By: ronnestam http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20680 ronnestam Fri, 01 Jan 2010 18:42:18 +0000 http://www.ronnestam.com/?p=3831#comment-20680 @Andreas<br>Absolutely. More API's definetely should do a great deal of good for brands. 2010 = integration = agree too!<br><br>@Matthieu<br>Thank you. Parallel Microcosmos is a couple of notches fancier though ;) @Andreas
Absolutely. More API's definetely should do a great deal of good for brands. 2010 = integration = agree too!

@Matthieu
Thank you. Parallel Microcosmos is a couple of notches fancier though ;)

]]> By: Matthieu Hartig http://www.ronnestam.com/brand-and-communication-predictions-for-2010-by-johan-ronnestam/comment-page-1/#comment-20666 Matthieu Hartig Thu, 31 Dec 2009 22:30:57 +0000 http://www.ronnestam.com/?p=3831#comment-20666 Hej Johan!<br>Great post.<br>I usually talk about "parallel microcosmos" when trying to characterize the ongoing evolution of online communities. "Social clusters" is actually a better term, so thanks for that :)<br>Indeed, we see new specialized tools coming everyday, and very different behaviours on global sites like Facebook from one user to the other. It will be interesting to see how marketers will adapt their strategies to this phenomenon.<br>Happy New Year to you and your family! Hej Johan!
Great post.
I usually talk about “parallel microcosmos” when trying to characterize the ongoing evolution of online communities. “Social clusters” is actually a better term, so thanks for that :)
Indeed, we see new specialized tools coming everyday, and very different behaviours on global sites like Facebook from one user to the other. It will be interesting to see how marketers will adapt their strategies to this phenomenon.
Happy New Year to you and your family!

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