Comments on: Brand and communication predictions for 2009 by Johan Ronnestam

By: Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com - A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam — Blog of Ronnestam

Mon, 08 Mar 2010 06:45:19 +0000

[...] Blog Post 10 – { Originally Posted December 29, 2008 } Brand and communication predictions for ?2009 by Johan Ronnestam [...]

By: Russain blog on web 2.0

Russain blog on web 2.0 — Wed, 04 Feb 2009 10:01:00 +0000

[...] Ronnestam, Brand and communication predictions for 2009 ?? [...]

By: Guava Bloggen » Blog Archive » Johan Ronnestam´s trendspaning för 2009

Guava Bloggen » Blog Archive » Johan Ronnestam´s trendspaning för 2009 — Thu, 08 Jan 2009 11:21:37 +0000

[...] Trenden för 2009 är att print och utomhusreklamen kommer att öka medans TV reklamen fortsätter att dö enligt Johan. Jag kan inte annat än att hålla med Johan i hans uttalanden och ser fram mot ett spännande 2009 där man börjar att koppla sina offline aktiviteter med att mäta resultatet på sin webb. För er som vill läsa hela Johans trendspaning så hittar ni den här [...]

By: SvD förutspår reklamåret 2009 | Bjornalberts.com

SvD förutspår reklamåret 2009 | Bjornalberts.com — Fri, 02 Jan 2009 17:19:30 +0000

[...] Fler intressanta spådomar om 2009 finns hos Ronnestam. [...]

By: ronnestam

ronnestam — Fri, 02 Jan 2009 02:30:18 +0000

Might be so. I think investments will go where effect is obvious and mobile content still has a lot to prove when it comes to that. Building widgets and apps might rise due to iPhone hysteria

Good luck with your job search!

By: Omer Rosenbaum

Omer Rosenbaum — Thu, 01 Jan 2009 18:15:15 +0000

Just one more thing in addition to what I wrote. Since selling number of cellular will sink in 2009 the cellular companies will have to invest in content and advertising via content. So there I believe lies the big money for advertising byrå in 2009.
Hopefully i will be working in one of them so I will be able to tell you if our predictions came true.

By: ronnestam

ronnestam — Thu, 01 Jan 2009 12:32:38 +0000

@omer

Thanks for your comments.

1. I agree but it’s basically the same as ideas. Without them, no quality content.
2. Absolutely agree, but not during 2009 (I think

Same here after my second new year in Thailand

By: Omer Rosenbaum

Omer Rosenbaum — Thu, 01 Jan 2009 10:56:55 +0000

Hej Ron
I have some comments regarding the first two poins above.

1. It is the content that will become a commodity since open source is available for everyone (even MS joined the party). CMS are cheap systems that every teenager can develop and modify according to the client needs. That will lower the prices and advertising byrå will not be able to charge their usual high fees. Instead they will offer a pack of platform+content. That will chain the client to the agency for a long time…

2. Spending on print and outdoor advertising will actually decrease as cellular advertising will become more commonly used since the Placement (kom ihåg fyran P) had changed to Position. You can no longer offer pay per view, but pay per click and what better way to do it than with mobile ads? High CTR while on the same time you have clear knowledge who had been exposed to your ads.

That is for now. Jag är trött efter i går natt (min första nytt år i sverige!).

Happy new year/ Gott nytt år

By: Niclas “Deeped” Strandh » Blog Archive » Strandh delar med sig - 2008 12 30

Tue, 30 Dec 2008 12:01:46 +0000

[...] Brand and communication predictions for 2009 by Johan RonnestamRonnestam gör sina prognoser och sticker faktiskt ut hakan genom att påstå att print och outdoor kommer att stå starka. Fan vet… [...]

By: Posts about Mashups and Memes as of December 29, 2008 | The Lessnau Lounge

Posts about Mashups and Memes as of December 29, 2008 | The Lessnau Lounge — Mon, 29 Dec 2008 19:59:10 +0000

[...] [...]

By: I väntan på blixten : ehnbomcom.com

I väntan på blixten : ehnbomcom.com — Mon, 29 Dec 2008 16:00:23 +0000

[...] Jag väntar på att inspirationsblixten ska slå ned när det gäller ett hyfsat läsvärt nyårsinlägg (och detta från någon som tror att inspiration måste föregås av transpiration). Tills detta sker – om det sker - så rekommenderar jag varmt Johan Ronnestams utmärkta inlägg om 2009. [...]