I wrote earlier today about Barack Obama and his tounge in cheek digital campaign. Then today I found through Greg Browns blog filtered that ads have started topopup in games like Burnout paradise. I spent some time looking around online for more on this story and found a good read on Joystiq.
It turns out the Obama campaign has placed ads in 18 different Xbox Live titles. Among the titles where the message has been placed is Guitar Hero 3 and The Incredible Hulk, as well as more sporty choices like, NBA Live 08 and NFL Tour among them.
However if you’re a Swedish resident you probably won’t see them. The Obama campaign has put as much effort into choosing the games as in when the ads should appear. The ads are only targeted in Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida and Colorado, all states where early voting is accessible and easy.
I’ll say it again. Digital communication will win this election.