Art, Experiment, Inspiration or Plain Stupidity – Introducing Adlen & Ronnestam 24 Hours Live by Danehav

Me and partner in crime Göran Adlén, one of Swedens most hired and admired speakers on future trends, had a nice lunch a couple of weeks ago. Half way into a wonderful Pizza at Vapiano we suddenly cracked, what probably is our most stupid or…genius idea so far:

“Why don’t we lock our selves up somewhere and chat away about trends, communication, design, technology, the environment, the world and much more for 24 hours without any sleep or pause. NO SLEEP – NO PAUSE! and broadcast it – Live!?”

Seconds later I was off the phone with Robin Danehav, thincasting mastermind, who answered in seconds “I’m in!”.

Göran Adlén & Johan Ronnestam 24 Hours Live at Clarion Sign Hotel! Thincasted by Robin Danehav.

The event will be broadcasted live, both here on my blog and on the campaign website 24 Hours.se, as well as performed on stage at Clarion Sign Hotel in Stockholm, Sweden. So, mark the 6th and 7th of May 2011 in your calendars. Ah, almost forgot. If you’re on Twitter. Use the #24live if you wanna tag along.

Oh, and of course it’s all free. If you wanna pay something – pay me a Tweet or a Facebook link.

See you at lunchtime on the 6th of may!

ps. For you english speaking readers – the event will be held in Swedish but followed with 24 videos summarising the event – these will be text translated.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://fredriksjostrom.com Fredrik Sjöström

    Helt rätt. Kul initiativ. Ska följas live o via webb. Rock on.

  • http://www.ronnestam.com/ Johan Ronnestam

    Underbart! Ses då!

  • http://collentine.com @collentine

    Hehe, förespår mycket tomsnack om ni ska hålla igång 24h men ni får gärna överraska mig! :D

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  • http://www.ronnestam.com/ Johan Ronnestam

    :) Det kommer schema under morgondagen.

    Självklart lite tomsnack. Men en föreläsning på 12 timmar bör inte vara något problem. Det blir nog mest vakenheten som blir utmaningen ;)

  • http://collentine.com @collentine

    12h? Inte 24h?

  • http://www.ronnestam.com/ Johan Ronnestam

    Lite för snabbt svar där. Jag syftade på att ett event på 12 timmar brukar inte vara svårt att fylla med innehåll. Så 24 borde också gå ;)

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    You guys are rocking so i will definitely follow you on twitter.

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    güzel resim :D

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    Thanks for sharing… Great conversation below… I can really learn a lot…it is helping more

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