Comments on: All Your Brands Are Belong To Us

By: AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication? — Blog of Ronnestam

Thu, 20 Jan 2011 23:11:07 +0000

[...] that entertains. On top of that I’ve also written a quite extensive post on how all your brands belong not to you, but to the consumer. You might wanna tap into that one too before reading this post. Here we [...]

By: Interactiveamy Com Social Media Consulting | Top Social Media Optimization

Interactiveamy Com Social Media Consulting | Top Social Media Optimization — Thu, 01 Jul 2010 02:02:57 +0000

[...] Com Social Media Consulting "Interactiveamy Com Social Media Consulting" image from: http://www.ronnestam.com/all-your-brands-are-belong-to-us/ "Interactiveamy Com Social Media Consulting" on [...]

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By: Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com - A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam — Blog of Ronnestam

Wed, 30 Dec 2009 10:29:03 +0000

[...] Blog Post 1 – { Originally Posted October 7, 2009 } All Your Brands Are Belong To Us [...]

By: Successful Culting of Brands: 10 Easy Steps – A Book Tip & My Reflections — Blog of Ronnestam

Tue, 22 Dec 2009 09:06:34 +0000

[...] connect with your brand everywhere. I’ve written about this before but it’s worth repeating. You don’t really own your brand anymore. You merely look after it while we’re shaping it. Listen and listen hard and you might trick us [...]

By: Entreprenörsstudenten » World wide web - Bästa vän och värsta fiende

Entreprenörsstudenten » World wide web - Bästa vän och värsta fiende — Mon, 26 Oct 2009 13:16:39 +0000

[...] nästintill detsamma. 2. Internetworld om företagschefers digitala mediaförståelse 3. Hur kommer det framtida varumärkesbyggandet se [...]

By: KAMURSHOL » Blog Archive » Sociala media – nu på riktigt

KAMURSHOL » Blog Archive » Sociala media – nu på riktigt — Sun, 25 Oct 2009 23:03:44 +0000

[...] Massor. Det är dags att tänka om. Inte bara i hur ni gör kommunikation utan faktiskt kring hur ni driver företag. Lite mer om det och effekten på varumärken finns lysande beskrivet av Johan Ronnestam. [...]

By: ronnestam

ronnestam — Tue, 13 Oct 2009 01:06:11 +0000

Ah. Thank you Per!

By: Per T

Per T — Tue, 13 Oct 2009 00:42:54 +0000

Great post (again): thanks alot!

By: ronnestam

ronnestam — Mon, 12 Oct 2009 19:06:11 +0000

Ah. Thank you Per!

By: Per T

Per T — Mon, 12 Oct 2009 18:42:54 +0000

Great post (again): thanks alot!

By: ronnestam

ronnestam — Sat, 10 Oct 2009 05:01:37 +0000

Nick!
Thanks so much for your feedback and obvoiusly also your wow's!

You're of course right that it's unmeasurable. But wouldn't you say brand and marketing managers tend to talk about how they intend to position their brands even though it's not anything they can control?

Anyways. I do agree that it might be a blurry way to say it. But the point was to make people aware that they don't own positioning at all. So maybe killing the word positioning is the right way to go about it. That one should maybe have been a blank space then

Cheers
J