Following my new years prediction it’s easy to suddenly find oneself trying to write smart posts. But there’s one thing we must never forget – communication and especially advertising is relying on loaned time. Once our target group think we become boring we loose them!
Whatever you do and whatever the purpose never forget to put a smile on peoples face. Happiness is one of the strongest emotions there are. Once you get those neurons fired among your target group you can bet they’ll go from maverics to branded cattle as fast as Britney Spears climbs Youtube whenever she says booh!
Paul Grier, he’s a very nice guy I met years ago when working with adidas. Paul runs a great digital agency called Groovytrain in London. They kick ass! Apart from that he’s also sent me this video on Facebook this morning. Thanks Paul for showing us what humor is all about!