The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries.
We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed depending on which market or language you prefer. The result is a campaign site that looks beautifully designed no matter if you read it in english or japanese.
The target group for Techfit is somewhat older. Stats has shown us from earlier campaigns that visitors to the site are all about facts and figures. So, the challenge was to create something that can represent adidas from a creative point of view while serving the target group with easy to understand content and facts.