A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.

About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. That’s probably not a coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.

When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven’t really explored my blog beyond the posts on the first page or the actual post you came to read. This is why I thought it made sense to gather them all like this – ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’ - My first book.


A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

Even though this isn’t actually what I would call a book it’s been the perfect opportunity for me to experiment with the production process of a book. I’ve put a big block in my calendar covering January, February and March and if everything goes right I will present my ‘real’ book sometime in April or May next year. It will be a book on how to integrate future communication with product and service development. One things for sure – I’m doing it on my own. But for now you have to do with this first book, mashup, pdf or whatever you wanna call it.

4 Ways to get your hands on Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com With Love

1. Buy a signed copy of the printed book – 39€ including shipping world wide.

I’ve printed 150 books in Denmark at Norhaven. Out of those 150 I’m giving 50 signed copies away to the first 50 Twitter retweets of this post (if you live outside Sweden you have to pay for the shipping). If you wanna get your hand on one of the other 100 signed ones you either hope to get one at one of my speaking occasions during 2010 or you contact me to buy one for €39 including shipping costs.

2. Download the PDF for free (pay by linking or tweeting this blog post)

Here’s the PDF if you wanna download it and read it off your screen (lower resolution due to file size) or maybe print it yourselves. Like everything else on my blog it’s licensed under my Creative Commons license.

3. Read it on Slideshare or Scribd

Head over to Slideshare or Scribd, it’s your choice. But remember to spread the love and tweet the book.

View more documents from Johan Ronnestam.

4. Read each and every blog post here at Ronnestam.com

This is of course the simplest and fastest way. Get going below and if you like it tweet it!

Blog Post 1 – { Originally Posted October 7, 2009 }
All Your Brands Are Belong To Us

Blog Post 2 – { Originally Posted October 7, 2009 }
If you wanna get some brand love tomorrow you better get into the conversation today

Blog Post 3 – { Originally Posted September 26, 2009 }
Dear CEO’s, Board Members and Top Management – what’s more important? Wine or Change?

Blog Post 4 – { Originally Posted February 18, 2009 }
Let’s start a revolution – get of the boat and build yourselves a new brand transportation system.

Blog Post 5 – { Originally Posted February 1, 2009 }
Controlling your brand with creative excellence

Blog Post 6 – { Originally Posted August 25, 2009 }
Seduce us or excuse us – 11 ways to bring your brand up to date

Blog Post 7 – { Originally Posted January 2, 2009 }
Get your clown suit ready if you wanna reach out to consumers in 2009

Blog Post 8 – { Originally Posted March 4, 2009 }
WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

Blog Post 9 – { Originally Posted September 8, 2009 }
Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS

Blog Post 10 – { Originally Posted December 29, 2008 }
Brand and communication predictions for ?2009 by Johan Ronnestam

ps. At the moment I’m trying hard to finalise my predictions for 2010. Keep a look out for that.

Happy New Year!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.