Innovative communication and advertising from Sweden with love
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Those are the words said by Phil Schiller, Senior Vice President World Wide Product Marketing over at Apple when speaking about the new Apple iPad. It pretty much sums up what I thing after having followed the keynote given by Steve Jobs today.
The new iPad is a game-changer and I need one now! (you too!)
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This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
Click for a larger image
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
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The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’.
A couple of month back I got my Amazon Kindle. I blogged about the Microsoft Courier interface earlier this year. Others and me keep buzzing about what the Apple Tablet will be like, if there will ever be one (of course it will). Google launched their Chrome OS just over a week ago. Last week I read that the new Barnes & Noble Nook has sold out for the Holidays this year. And a couple of days ago I blogged about the New York Times Skimmer interface.
The Nook – Barnes & Nobles answer to Amazon Kindle
People and companies keep talking about how we all will move our behavior and communication onto the mobile when in fact my firm belief is that in 2010 we’ll see [click to continue…]
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A couple of hours ago the New York Times launched an update of the skimmer interface I wrote about earlier this year. It’s an alternative way to browser their online magazine. They call it The Times Skimmer. The new interface let’s you navigate between different sections of their paper by only using the arrows on your keyboard. The GUI also lets you switch fast between articles and once you’re done reading one you can easily move on to the next.
After I’ve been spending a couple of minutes with this updated interface I’m struck by what now seems obvious. Isn’t this interface perfectly adapted to be read of a 16:9 touch screen. Of course it resizes as you scale your browser, but that only means it will support a rotation.
Is The New York Times preparing for an Apple Tablet or maybe a reading device of their own?
Every time Apple has launched a new gadget they’ve made sure they gained some support by a selection of leading brands already tuned into their new shit. Well, in that case – could the Skimmer interface from The Times be exactly such a partner. If so…will we finally see an Apple Tablet in the near future?
Well. I’m sure about one thing. I’ll get my hands on one asap!
It seems more mags than The Times are preparing. I spotted this one this morning yesterday on YouTube. It’s Sports Illustrated’s version of a tablet prepared digital mag.
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Last week rumors started to surface regarding a new tablet about to be launched by Microsoft. The name was Courier and the rumor was a video containing a demonstration of the user interface. At first I thought it was more of an interface bonanza than an actual usable product.
But today I ran into yet another video, this time putting the Courier more into perspective of how it could be used for real. And let me tell you – I WANT THIS THING NOW!.
Courier User Interface from Gizmodo on Vimeo.
Isn’t it amazing. Microsoft has been all about Windows, Office and a whole lot of back end functions. Then suddenly they start putting the dollars behind innovation and new shit that makes you go wow. Slowly they’re turning their brand around. Apple better speed up their development of their rumored tablet or else we’ll turn to Microsoft! The war is on!
One last thing I want you all to note – we’re moving beyond OS and interfaces that are integrated over many platforms to instead having OS and interfaces that are optimized for every gadget. This will be the end of Windows Mobile as we know it.
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The new Apple iMedia? (isn’t it strange that Apples iTunes interface is made for exactly a 10″ screen)
All over the net people are buzzing about what will come from Apple the next WWDC event in June. Reports says Apple has ordered a bunch of 10” displays that might be used to build a Tablet Mac, HD iTouch or a business iPhone. From these alternatives I think the HD iTouch is the most probable rumor (at least I hope so). However I think we should take it a couple of steps further than people have done so far.
Today I had a little discussion about this subject with Alexander Drewniak and Björn Alberts and I decided to publish my thoughts here as well.
Here is what I would do If I were Steve Jobs.
I would launch a 10” version of the iTouch that has a combination of the iTouch and Apple TV interface inside and call it iMedia.
The new Apple iMedia to be launched at the 2009 WWDC event would include a wireless HDMI plug that made it possible for me to sit at home, using the it to browse Apple TV, my iTunes application, the internet [click to continue…]
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