September 2010

Years ago I found myself staring at the wall above my desk. People outside my office ran by, stressed and eager to please their management, dressed by the code and walking the talk.

My employer at the time was a financial institute where I was hired as ‘Marketing Manager Internet Related Products’. Only three years earlier had I quit my career as a Snowboarding professional and here I found myself being quite an odd character in an environment consisting of people who thought more about how to get a raise than actually doing what they wanted. Grey. That’s how I would define that place.

I put my pen to a paper and wrote ‘I just want to be myself’ and then nailed it to that grey wall.

People stopped by my desk later that day and asked, “what?!” and I [click to continue…]

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In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping.

Would you:

a) Rethink the layout of your store today
b) Rethink the layout of your store next year
c) Rethink the layout of your store within the next three years

I think the answer is quite [click to continue…]

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