August 2010

Think People Will Read About Your Service? Think Again!

August 31, 2010

in Graphics,Innovate,Simplicity,The trend is my friend,Video

Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time.

Instead. Have a look at these 5 demo videos and think about your own products and services. Are you doing your best to make sure people learn about your product in seconds, not minutes? (Also – one of the guys below is sort of a superstar of demo videos. When will we have some of that in Sweden?)

First up – The tour of music service SoundCloud

SoundCloud is a platform that takes the hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.

I love how the speaker voice starts up by clearly letting you know that you’ll spend 3 minutes learning about their service. And while she does so you also get visual guidance what it’s all about. On top of that it’s graphically beautiful with a creative twist.

Second example – Square

The idea behind Square is simple. Accept payments by credit cards everywhere by only using a mobile device and a card reader.

This is my personal favorite right now when it comes to demo videos. Clean, smooth, creative yet extremely rational. Watch closely as Adam Lisagor aka @lonelysandwich, the superstar of demo videos show you [click to continue…]

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I Spent The Weekend On An Island And Challenged My Fears

August 16, 2010

in Cases,Just another day,People,Svenska,The trend is my friend,Video

Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010).

This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me.

Thanks Dr Spinn for guiding me towards this clip

Part from sharing knowledge the SSWC is also about party. And late the first night I found myself in the bar with my good friend Mattias Östmar. We both spoke about what makes you change things in your life and how you can make that happen. As we chatted away I mention I’d always wanted to jump of a high cliff [click to continue…]

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Mitt svar i sin helhet till Tobias Brandel på Svenska Dagbladet

August 10, 2010

in Just another day,Link of the day,Social communication,Svenska

Today there was an article in the newspaper Svenska Dagbladet where I together with another six people ranked how Swedish politicians behaved in social media. Here is a short post to let my Swedish readers in on the background.

Idag hade Svenska Dagbladet en text om politiker och sociala media. Jag tillsammans med Joakim Jardenberg, Björn Falkevik, Marie Demker, Therese Göterheim, Sofia Mirjamsdotter och Brit Stakston uttalade oss.

Både Joakim och Brit har publicerat sina svar till Svenska Dagbladet så jag tänkte göra detsamma. Jag hade däremot lite svårt att överhuvudtaget lista några politiker (ni som följer mig har säkert läst min åsikt om politikerna och sociala media tidigare ) därför skickade jag följande svar till journalisten Tobias Brandel som stod bakom artikeln:

Hej Tobias! Nu har jag kollat igenom hela den här listan och kan bara konstatera att samtliga politiska bloggare borde gå följande grundkurser:

[click to continue…]

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What’s Up?

August 7, 2010

in Family,Innovate,Just another day,Photography

It is Saturday morning. The summer is slowly coming to an end even though I’m still waking up way to early due to the light. I’ve had the privilege to have quite some time off with my family. Only one project has been running over the summer.

My youngest daughter Linn trying out her new fishing rod in the evening light

What’s up, that’s the question I’m asking myself right now. What’s the next big thing. What comes after Facebook and Twitter, when will YouTube be challenged, what’s the next hype after the iPhone, we’ve lived for quite some time now with Playstation, XBOX and WII. And what ever comes next, how will that change the way we communicate and sell brands and their products.

I’m searching deep inside myself to find something that shows me the way. Some spark of energy that I can nurture to bring it out in the open. Something that will light the fire that will guides me.

Whatever it is I’m sure it will be as easy to adapt to as the iPhone, it will be as social as Facebook, it will be as entertaining as the first Halo was, it will be as real as a piece of wood and it will be as eco-friendly as something we’ve never seen before.

I hope it hits the car industry cause to be honest, nothing has really transformed that business the last 50 years. I do hope it hits the home appliances industry cause things seems to be standing still there too. I’d love for the tourism industry to change. Not to mention the toy industry, please give me something that makes me and my kids have super fun. Oh please give me a new favorite restaurant. Hmm, beverages. Isn’t it time we found something that truly challenged Coca Cola. Just give me something new!

I think I can see the light…somewhere deep inside.

On monday morning I’m slowly getting back to work. I’m really looking forward to that. See you soon!

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