This morning I’ve spent some time on Kiva.com relending money to entrepreneurs across the globe. The last thing one is told to do is to introduce Kiva to my friends and by doing so help Kiva reach more entrepreneurs. Since I’ve got a blog with some traffic I thought I might as well paste the mail in here instead.
Here we go:
Hi! I just made a loan to someone in Philippines using a revolutionary new website called Kiva.
You can go to Kiva’s website and lend to someone across the globe who needs a loan for their business – like raising goats, selling vegetables at market or making bricks. Each loan has a picture of the entrepreneur, a description of their [click to continue…]
Last week I got hold of this presentation held by Mary Meeker, Managing Director Morgan Stanley at the Web 2.0 Summit San Francisco. It’s one of the more important time stamps I’ve seen the last couple of years. This one was created two days before Apple reported on their second quarter – beating the rest of the competitors with a 28 % better revenue.
It’s clear things are moving faster than ever. According to this presentation iPhone and iTouch is the “Fastest Hardware Usage Growth in History” (slide 38)
On slide 2 Mary outline important Internet trends. Ouf ot eight bullets three leave me (and they should leave you too) with somewhat of a nervous laughter.
1. Mobile usage is and will be bigger than most think.
3. Next generation platforms (social networking + mobile) driving unprecendeted change in communications and commerce
8. Mobile-related share shifts will create / destroy material shareholder wealth.
Conclusion: If you’re working at Nokia, SonyEricsson or another big as dinosaur – you’ve better start doing something creative to get away from that Meteor! MS Economy Internet Trends 102009 FINAL
If you’re into marketing you should really have a look at this new iPhone app from Nike. It really puts focus on what’s going on in the world. Old school people keep talking about how the mobile will advertise the store when you pass it. New school don’t give a shit about the store.
This new Nike ID app puts you in total control over your product. If you wanna bring in inspiration from the street you’re walking on – go ahead. Once you’ve created your shoe, buy it in directly in your iPhone. No stores. No browsers. Only you, the world you live in and your new pair of sneakers.
I’ve already downloaded the app, that can be found via NikeID, and created a pair of sneakers from a photo of my kids – my favorite pair from now on!
Ah. It’s a lovely world but it’s fast. No it’s not fast it’s faster than a bullet. No! It’s faster than light!
The gaming industry is conquering one lifestyle segment after another. DJ Hero is the latest and coolest in a long line of musical games such as Guitar Hero and Rock Band. DJ Hero let’s you rock the party using old style turntables featuring the gaming controls.
In a smart move the company behind the game, Activision, has signed Grandmaster Flash as the in-game DJ. You all remember Grandmaster Flash and the Furious Five huh? Ah, those days! But the master is still going strong.
Then yesterday Activision launched the DJ Hero intro cinematic. Wow, look how the vinyl needle rips that world apart. These guys know how to make things larger then life. Kids and teens will go bananas! Turn up your speakers and your bass and get yourselves blown up. I want this game!
För er som missade det så arrangerade jag tillsammans med eventföretaget Wednesday Relations ett event förra veckan. The NEXT Event – Directed by Johan Ronnestam, skulle inspirera, lära ut och få oss att tänka till kring morgondagens reklam och kommunikation.
Det blev en otroligt härlig dag. Över 270 personer hade samlats på Södra Teatern för att ta del av fantastiska talare. Under nästan 9 timmar förelästes det, underhölls och minglades. Under dagen var reaktionerna blandade, men allt eftersom slutet närmade sig verkade de flesta vara överens om att Eventet var en av årets höjdpunkter. Efter sista talare fortsatte diskussionerna i Södra Teaterns fantastiska bar med en bedårande utsikt.
Jag och mina followers fångade på bild från bakom scen
Ett av målen med The NEXT Event var att väcka tankar kring framtidens kommunikation. En del trodde säkert att det bara handlade om själva talarna och hur eventet genomfördes. Men för mig handlade det också om att visa upp en värld som håller på och förändras, en transparent värld där vi inte kan stänga [click to continue…]
En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering.
En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations. [click to continue…]
Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think?
Last week I was contacted by Superbrands. The company that releases a book with the same name. I was asked to write a post on their blog about Branding. I know I’ve got some followers interested in that subject so I’ve decided to post the same article here too.
Back in 2000 a flash based message containing the phrase ‘All your base are belong to us’ spread like wildfire through emails and internet forums. Back then most of you had probably not heard about viral marketing, web 2.0 and social networks. Facebook and Twitter were still 6 years away from being established and most brands didn’t bother to much about digital marketing.
About the same time Nike took their first stumbling steps towards a digital brand strategy. Back then Nike would probably not know that their global strategy would be [click to continue…]
Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. [...]
Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
