I am sitting in Nacka, Sweden outside the office of one of my clients. My attention is drawn to a Tweet from Richard Gatarski, Weconverse, that points my eye towards a live Bambuser feed from the Berghs School of Communication.
Richard Gatarski is the king of digital communication and future trends. In other words the students meet someone from the world of internet in their first lesson – not any old advertising guru.
This is a school where students pay to learn. Yet I can follow their opening seminar online via bambuser. Openness!
Richard is opening up backchannels on Twitter and Bambuser. The students learn about open conversations.
Mobile internet. A couple of minutes ago a few students waved their arms in the class room as to see themselves that they were really live. Their getting the picture.
Schools will open up. Schools will change. Schools will adapt new technologies. I just hope this happens to a lot of them before my kids start.
Richard is heading Berghs into the future of communication. Rock on! Berghs are learning from the best. Rock on!
Innovation is a strange thing. The best of innovations usually happens when someone takes something established from the world of culture and ads a twist or adapt it to future needs. Weiden & Kennedy’s great Honda COG pastiche on Peter Fischli & David Weiss’s art expression ‘The Way Things Go‘ is the perfect example on this.
So, when I performed my every day ‘link yoga’ this morning and did some soul stretching on Cool Hunting I suddenly found myself in love with a set of icons – Helveticons.
Max Larsson from Örebro, Sweden has created a set of icons, glyphs and symbols based on the Helvetica Bold typeface and the result is stunningly simplistic and…helveticified.
Hmm. Now I just gotta work out where I need those icons.
We’re fed up with boring old school advertising. We don’t want your information and rational explanations. We wanna dance, laugh, feel and love. We do not want be treated like idiots!
James Dean knew how to seduce people while looking pretty darn boring. But face it. He’s dead and would be pretty out of date now!
Information is all over us. We’re accessing it everywhere faster than ever. The more shit we get our hands on the less we wanna mess with, so you’ve gotta stand out.
Future brands don’t buy media they create brand dramas that build value and generate SEO equity – only then will you reach your future friends (aka. target group). Future brands tell stories.Future brands rely on drama and constant innovation – totally integrated.
Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, tackade ja.
Mitt arbete med The Next Event börjar närma sig finalen. Lokalen är satt. Talarna klara. Schemat börjar sätta sig och nu börjar det handla om att dramatisera dagen på Södra Teatern.
Nu har vi en fantastisk blandning av unga, gamla, erfarna, nyfikna och framförallt kunniga talare på plats. Tillsammans kommer vi ge allt för att våra gäster får en så unik och inspirerande dag som möjligt.
Gunnar Broman, Lotta Lundgren, Per Robert Öhlin, Johan Ronnestam, Elia Mörling, Björn Alberts, Judith Wolst, Stefan Hyttfors, Leo Razzak, Andreas Lübeck, Per Torberger, Peter Lilliehök och Katja Janford välkomnar dig till The Next Event.
The NEXT Event är ett endagsseminarium i regi av Johan Ronnestam av Wednesday Relations den 8:e oktober på Södra Teatern i Stockholm.
Here’s a four minutes and thirty three seconds long video that continuous on my previous post subject. Let’s be humble about the fact that nature has allowed us all to be in control of this planet.
Found this one on a young Swedish ‘Berghs’ students blog. – Thank you and congratulation by the way!
Ever since I was a small boy I’ve dreamed of going into outer space and beyond. This video showcases the Ultra Deep Field first discovered by the Hubble telescope in 2003. It’s a four minutes and seventeen seconds long video that will change your perspective on human life, our way of living and our home in the universe.
The next time you get hung up over something. Think again, is it really worth getting upset about?
I don’t know about you but I’ve had a great summer. Most of the time I’ve been spending time with my kids but I’ve managed to sneak in some golf, sailing with my Hobie Cat, boat riding in the Archipelago, BBQ with friends and family and above all – time off. In order for creativity to grow you’ve gotta mix up thinking time with black holes.
Linn och Ebba. My beloved ice cream junkies enjoying the Swedish summer.
Summer however is coming to an end and I’m slowly am firing up my engine. Once that engine is started I do hope we meet – who ever you are.
This autumn I’ll continue to deliver my services to a diverse group of brands and companies that has asked my help in order to create advertising campaigns and strategies that moves their brands and businesses into the future.
My work includes everything from re-branding, art direction, jury-work, integrated advertising campaigns, online strategies, business developments and creative ideas to different agencies worldwide etc.
The next couple of months I’ll tell you more about some of my ‘gigs‘ but for now let’s focus on my speaking appearances. [click to continue…]
In Paris, France there’s a guy named Aïssa Logerot. He makes all sorts of cool industrial design objects. The thing that got me hooked though was this outstanding LED spray can called halo. The photo says it all. I want one. For what I don’t know but that’s generally how I feel about cool objects – ‘Buy first think later’.
About 2 month ago this video below showing the next generation controls for XBOX360 – The Natal – was uploaded to YouTube. It was first showed at the E3 Expo in L.A.
The question is – can the XBOX 360 Natal really be this good. I mean, look at how it senses small arm movements, hands [...]
Brands all over the world – Google, IBM, Nike, BMW, Porsche, Starbucks, Coca Cola & Levi Straus, they all say the think about sustainability. What about your brand?
Sustainability is a beautiful word, especially in terms of how it affects brands. The true meaning of it is ‘the capacity to endure’ and that’s more or less [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
