Innovative communication and advertising from Sweden with love
From the monthly archives:
För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en signal och undrade om jag kunde uttala mig lite om människan, internet och framtiden.
Shoot! sa jag och idag publicerades intervjun på DN’s nätupplaga.
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The other day I spotted this video showcasing i-TAG augmented reality toys. It’s the result of a cooperation between toy manufacturer Mattel and James Cameron in order to support the launch of the motion picture Avatar coming in fall 2009.
These next generation trading cards comes with a 3-D Web tag, called an i-TAG, a technology developed by Total Immersion, With any ordinary webcam consumers can “scan” the i-TAG and it will reveal special content onscreen unique to the corresponding product. The content varies for each item, but can include [click to continue…]
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Yesterday I was sent an email from The Economist through their social communication agency We Are Social. The mail presented their latest campaign – Thinking Spaces. A campaign presenting a number of opinion leaders and their ‘Thinking Spaces’. One part of the campaign contains a social component where they’re asking bloggers to contribute with our own stories alongside those of the leading personalities already featured like movie director Claudia Llosa, musician Jamie Lidell and Spotify founder Daniel Ek among others.
The campaign piss me off cause they’re asking me to contribute with quite a lot of content and traffic generation without really giving anything back. On top of that it’s clear that Spotify is featured for more than one reason as there’s obviously a hidden marketing component where I’m asked for my favorite Spotify playlist. (I would know since I’m running a Spotify playlist site on the side)
This is MY thinking space.
If you would have respected my thinking space you would have started this campaign entirely different. I don’t get [click to continue…]
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I play golf. I enjoy watching golf tournaments. I’m spending the summer in the lovely Swedish archipelago….without any coverage of the British Open…so I turn to the iPhone app store.
There it is. The second big golf tournament iPhone application in a month. US open lead the way with their application. If you’re into sailing you might have noticed the Volvo Ocean Race application.
The British Open application is a regular news app with videos, timings, player profiles and a video based course guide. On top of that they’ve integrated a small part of their socialise section, the Open Twitter profile into it even though I wish they would have gone one step further and create a #theOpen tag or something where everyone could have interacted and contributed.
Some of the greatest sporting events in the world have already caught up with the trend but we’re still in the early stages. Any brand that has some sort of event based presence should look at creating mobile apps. The possibility to integrate advertising solutions, games, videos, news, schedules, GPS functionality and even the tickets creates huge possibilities for brands that want to stay in touch with their fan base 24/7. Brands that want to reach that fan base should look for unique partnerships and integrate themselves into these applications with exclusive material.
In the end I think these event based applications will end up becoming great best practice examples when it comes to mobile advertising and that will in it turn speed the fact that money will move from traditional media into digital ones.
Are you heading an event in 2010? What will you ad to the mobile map?
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On Sergels Torg in central Stockholm yesterday. Swedish street dance company Bounce tribute Michael Jackson with this flash mob to Beat It.
Found the beauty over at The Girls of Florida.
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The 1937 Auto Union Streamliner and R8 V10 on their way to heaven.
That is the solution. Gerry Judah knows how to make people go wow. His 44 tonne, 32 meter high installation outside the entry of the 2009 Goodwood Festival of Speed ties the Audi’s heritage together with their present in an excellent way. On top of that I personally think it fits their motto ‘Vorsprung durch technik’ perfectly.
When you do things, do them big – it’s a proven concept.
Dezeen brought the thing to my eyes.
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Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around.
It’s a great ’stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience laughing – they love it!
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