Innovative communication and advertising from Sweden with love
From the monthly archives:
Så är det med den saken. TV kanalen Berghs Live hittar du förstås på www.berghslive.com. Resten av tablån för dagen hittar du här.
ps. Någon som har Screenflow och vill ödsla 10 minuter på att spela in?
(for you who does not speak Swedish. I’ll be attending Berghslive today, Saturday at 14:25 to talk about technology and communication…in Swedish.)
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Yesterday I had a very nice evening. First a visit to Berghslive. Lot’s of student. Lot’s of great work. I actually ended up buying one of the students pieces. I’ll show you what that was in a couple of days.
After that followed a date with Mr Aviation, Ms Gin Fizz, a dame called Strawberry Blizz, and someone called Bronx Cocktail. We all had a blast.
Those were things I enjoyed yesterday. Today when I’m up and awake I like this new commercial for Orangina:
…and this new flick for H&M Matthew Williamson…
..and this corny thing for Oasis softdrinks.
Ultimately. They all got me interested. They all made me look. They all entertained me.
They cured me.
Today – here I come!
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If you yet haven’t heard about RFID you better click that word now cause in a couple of years you’ll be walking in boots that will either kick you out of the bar or let you pass the queuing crowd. That and what ever you can think of is what RFID will be used for. Wired got a pretty darn cool top 10 list of best uses for RFID tags.
Me however, I can’t wait until I’ve got that Radio-frequency identification built into my soles so I’m getting some now. Today RRW directed me to the Ztore by Violet. Violet is this cool company that has already brought us the Nabaztag Rabbits. Now they’re launching the Mir:ror. Exactly the kind of thing I need. For what I don’t know now, but I’ll sure find out in a couple of days.
I wrote a couple of days ago about democratization of technology. This is yet another example of that trend. In a couple of yours we’ll have Intel, Sony, Apple etc inside – it will be me/we/us who provide the products.
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This year when the students at Berghs School of Communication graduate they sum up their examination exhibition like this:
Instead of having a regular examination exhibition they’ve launching a live news channel the 27th of May where all their projects will be highlighted. The news channel will be available online on the Berghs Live website. Apart from that you can visit the studio at the Berghs school. Finally they’ve managed to get the channel live on Stureplan, Stockholms most central public square. Of course they’ve created a Twitter # for the event as well.
Larger than life. Make it larger than life. That’s what I was told when I was working with a Nike campaign back in 1999. Today, make it larger than life but make it true!
What the student have actually been working with for their final examination is yet to be seen. But the wrap up of it all in the context of Berghs live shows they’ve got what future communication is all about:
Good Luck ›› Class of 2009!
ps. If you wanna check it out
Broadcasting live at berghslive.com:
Thursday 28/5 19.00 – 20.30
Friday 29/5 15.00 – 18.00
Saturday 30/5 13.00 – 15.00
Sunday 31/5 13.00 – 15.00
Opening hours for the offline version at the School:
Thursday 28/5 17.00 – 22.00 (Vernissage for invited)
Friday 29/5 11.00 – 19.00
Saturday 30/5 11.00 – 19.00
Sunday 31/5 11.00 – 16.00
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Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach
That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest left handers.
The other day I was backing up some old paper prints and these two shots got me thinking.
This was taken one of the first days surfing Uluwatu. I forgot my rash guard in our bungalow and got sunburned bad
The photos are taken some time back in 1990 when I first visited Bali. I had the greatest time and hooked up with guys like Kelly Slater and Rob Machado that I’ve learned to know via snowboarding buddies.
At this time Internet wasn’t anything I was thinking about. It didn’t exist, at least not in my mind. I had a mobile but bringing it to Bali was out of the question. You called back home every 14 days to say you were ok. People didn’t expect you to communicate more often than that if you were on the other side of the globe. A postcard did just fine!
These were days that defined my life. Internet just came along and swept me of my feets.
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The Matsu’s wine triology, ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’
Today on TheDieline I ran into the company ‘Vintae Luxury Wine Specialists’. Vintae is Spanish based company that specialize in top of the range and luxury wines.
Not only do they have a great wine portfolio. Together with Spanish agency Moruba, they’ve designed some wonderful bottles to stack in your cellar.
The Winery Arts collection revolves around the number 9, considered by many cultures as the supreme number of knowledge
When a company understands the value of differentiation, simplicity and creativity like Vintae, I can’t do anything but run to the wine shop and empty my savings account. This is the shit you wanna put on your table!
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Ok, so you’re an artist studying at an art school. It’s time to graduate and you really wan’t some publicity. What do you do?
In Sweden a student named Anna Odell, studying at Konstfack decided to shine a light on how the society handles people that are physical disabled. In her piece of art ‘Okänd, kvinna 2009–349701’ (Swedish) – she staged a repetition of her own psychosis 10 years earlier. When pretending to take here life she got taken care of by the police and placed into compulsory institutional care. What they didn’t know was the fact that she covered the whole thing with a hidden camera for her graduation project. I haven’t really made up my mind if I like the piece of art or not. The fact that she’s been having a real psychosis before makes me think it’s all revenge.
In Amsterdam, Sander Veenhof had another idea for his graduation from the Gerrit Rietveld art academy in Amsterdam. Sander designed an interactive greenhouse in which a bouquet of ‘graduation flowers’ is growing.
Cool project, but get that damn camera fixed!
What’s pretty cool with this project is the fact that the plant need social media attention in order to grow. A greenhouse control system converts all online publicity into plant growth by switching on the grow-lights when someone gives the project some digital attention. Basically – the more people mention his project, blog about it, bookmark it or in any other way influence it’s Google rank – the more the plant grows. So, right now I’m gardening the damn thing but I think Sander and his flower is worth it. Tweet this post and you’ll be making art too.
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