March 2009

Skittles innovates their brand through the use of widgets and social media

March 6, 2009

Candy brand Skittles have produced some kick ass TVC’s (Skittles leak being one of my favorites) through out the years and now they’re innovating the use of social media within fast moving consumer goods. This blog post started in my head after seeing this discussion below between two of the bloggers I’m following. David Armano [...]

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WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

March 4, 2009

I am sitting on a plane between Chicago and Hawaii reading Jeff Jarvis book ‘What Would Google Do, WWGD’. (after seeing a recommendation on Daytonas site). This got in me in the mood to write a blog post that gives you my point of view what the big triple play telcos should do differently if [...]

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