February 2009

It’s not about learning how to use Social media but instead learning about how to constantly change

February 10, 2009

Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear. It’s not about [...]

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En intervju om sociala media i Radio Kronoberg

February 9, 2009

Bilden kommer från Inblicki.se Flickr konto Torsdagen förra veckan var jag nere i småland och besökte Växjö Konsthall. Det var Mikael Berg på Goodrace som hade lockat dit mig och Björn Jeffrey på Good Old för att föreläsa om kommunikation och sociala media. Goodrace hade tillsammans med Jim Davis Labs annordnat en strålande tillställning som [...]

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The last voting hours

February 9, 2009

First of all! To all of you who have already given my your lovin’ – THANK YOU! You have turned the first month of 2009 into a beautiful one for me. Keep on recruiting more voters for your favorite Swedish marketing blog! The voting bonanza over at Daytona Yaba Awards (Best Swedish marketing blog) is [...]

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Updated: Dalai Lama joins [did not] Twitter and nothing will ever be the same [still goes]

February 8, 2009

[updated] It turns out someone fooled us all and created the Dalai Lama name on Twitter. At more than 16,000 followers in one weekend, the fake Dalai Lama was one of the fastest growing accounts that Twitter has ever seen. If you didn’t know about Twitter before you’ll definitely learn about it now. The American microblogging service has [...]

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An answer to Jonas Söderström and 15 things to think of when getting into conversational brand marketing.

February 5, 2009

Blogger and planner Jonas Söderström a nice guy who’s running his own company – Planning STHLM posted a question the other day. I started to write an answer to Jonas in his commentators field but then felt I needed to elaborate a little bit more. On top of that I think my thoughts might be [...]

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Sharing some of my thoughts on viral marketing – The Viral Triangle

February 4, 2009

Just say the word – Viral – and brand owners go bananas. It’s what you want. Communication spread all over the world without a penny in media spend. It sounds so easy but in fact, not that many videos circles the globe every year. Let me share one of my ways of increase the probability [...]

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The music industry are pretty stupid

February 4, 2009

This morning I found this video of a 15 year old girl who’s petty pissed about the fact that YouTube and Warner Brothers deleted a much appreciated video of her singing the 1934 song Winter Wonderland. This is EXACTLY what brands should NOT do. Warner Brothers – you are idiots! I personally had a video [...]

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Just came home from Barcelona but wish I was in Great Britain

February 4, 2009

The British Royal Mail has released a set of stamps featuring British design classics. Great Britain is a wonderful country indeed. Don’t you agree? Getting a post card with one of these ‘licked’ to it would definitely put a smile on my face for the rest of the day. Thanks SwissMiss for the find!

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Controlling your brand with creative excellence

February 1, 2009

Who is heading your brand? Does he or she have an understanding for all, and I mean all, steps in the consumer interaction with your brand. The new generation of consumers crave 4 things from their favorite brands. These 4 things was something we found in a global focus group study we did for one [...]

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Here’s something you really need to remember

February 1, 2009

We can all have great ideas. Be great at design. Write copy that makes people laugh or cry. Our strategy can be intelligent and smart. But if we don’t understand how the brain remembers things our efforts are doomed. New York Times has an excellent article on the subject where among other things The Simpsons turns out [...]

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