2009 The year of the positive communication

 

Following my earlier post today I just gotta tell you about a gut feeling I have. It’s about positivism, happiness, being nice to one another, spreading the love.

For a couple of years now newspaper have reported more and more on peoples misery. TV channels has been all about putting 4 people on the line, voting two out of the game while laughing at them. MTV is about fights, violence, almost getting killed, people getting hurt. We’ve been through some horrible years in the world where people have been getting killed in wars, huge catastrophes, terrorism and plain evil deeds where people beat, rape and kill other people and even kids. On top of this it seems that the whole world have is facing a couple of years in the economical freezer.

The other day I started thinking about this and I was quite fed up with the whole thing. Then it hit me. We’re at the end of it all. People you talk to about this are all tired of the whole thing. It’s time for something good. Something to look forward to. Something that brings people together.

My prediction is that starting in 2009 we’ll see more of the positive things in life when it comes to communication. Lighter colors, beautiful music, fun stuff, a lightful tone of voice, touching communication, a smile on your face and a warm heart.

2009 will be the year when things starts to change. Let’s say hello instead of fuck off. If you think I’m wrong. Then have a look at this video featuring a little baby from Gotland Sweden. 63 million people can’t be wrong – we all want happiness.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.