Martin menar att nyhetstjänsterna för en ojämn kamp mot allt annat som släpps på mobilen samt att det inte är nyhetsändningarna som kommer stå först i kön för vad användarna vill ha i sin mobiltelefon i framtiden.
Martin har fel enligt mig. Nyheter är och förblir relevanta. Det handlar snarare om att nyhetstjänsterna inte förstått vad eller hur man ska göra samt att de är fortsatt protektionistiska.
Joost, Aftonbladet och YouTube visar vägen. Men det är långt kvar. I fredags släppte Joost, en internet baserad video tjänst sin nya applikation. Den lär snabbt stiga upp på listan. YouTube och Aftonbladet är redan där (Aftonbladets applikation låg på topplistan länge när den släpptes). När CNN och andra videobaserade nyhetskanaler släpper bättre nyhetsapplikationer, då kommer vi snabbt få se hur topplistan på Top Paid Apps får besök av mer kvalificerat innehåll, även om jag i och för sig tycker just Ocarina är en av de mest kvalificerade. En vanlig flöjt har stått sig i nästan 50000 år.
Hur ska en framtida nyhetsapplikation se ut då?
Min iPhone News App skulle sett ut något åt det här hållet.
I grund och botten är applikationen helt baserad på video och ljud. Text göre sig icke besvär. Dit kan jag surfa ändå om jag vill.
Today I installed the new Joost iPhone app released this friday. I’m amazed beyond explanation. This single app will change mobile TV. It’s the first application for a mobile that lets you watch full length movies. And you get to choose from any of Joosts +46000 videos.
What strikes me is the fact that my iPhone is slowly turning into a wireless remote/tv unit. I have the channels (read apps) YouTube and Swedish Aftonbladet to choose from. And as of today I’ve added Joost. You can be sure that Hulu, Vimeo, Blip and the others will follow. Swedish SVT should have something coming up any day now. If you get the Apple Component AV Cable then soon you won’t need a DVD since everything will be accessible via your iPhone.
This also turn things up side down for the entire hotel industry that makes shit loads of money of in-room entertainment. Bring your cables and you got your full set of personalized entertainment in your pocket.
Another consequence might actually be that TV commercials strikes back. Think of it. iPhone makes it possible to geo position advertising. In other words, TVC’s can be better and more relevant than ever. Since the content is sent via IP then we can also know exactly how many people are really watching the TVC. Finally use the stabilizer in the phone to recognize if people are dropping the phone in any way while the TVC is on and you’ll know if people actually is watching. No room for strange measurements here. If we stand seeing it in our mobile, that’s another questions though.
Right now Joost has disabled 3G or Edge. You need a Wireless internet connection to view the content. The Joost people cannot be that stupid so this will of course be taken away in the next update.
In order words. You sure as hell wanna make sure that brand of yours is found among the top searches on Google. SEO is more important than ever. Building websites that get listed and linked up is key.
So, if you wanna get our management team on board, do the following 3 steps:
Yes its paper and no, everything doesn’t have to be digital. This new camera from Zink is absolutely something my daughter would love.
We all remember the wonderful feeling of shooting something with a Polaroid and then waiting for that photo to slowly appear on the paper. I do hope that Zink has built in a 30 second ‘sentimental’ waiting option.
…to post this video of the new Porsche Panamera. Officially released today. Interesting also from a marketing perspective. Porsche have never released something like this before.
I bumped into this post about an adidas Hologram before getting to sleep. Wow. This technology is really becoming something to consider for all kind of marketing activities.
Stuck on Arlanda airport on my way to London. Its pretty f*#n snowy so my plane is delayed. Sooner or later I’ll get there though! As I’m browsing some feeds I noted that Anton had bookmarked a case study by Amber/Altitude. The case study is basically an Interview with Scott Monty the head of social media [...]
Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to [...]
…but I’ll definitely end up using this photo as the basis for a future campaign. It has something powerful yet calm over it. Found it at http://ffffound.com as usual.
Saturday. Its early in the morning and its snowing outside. I remembered a business case that I thought I should share with you. But my brain seems filled with Slush Puppie and nothing seems to come out of my fingers the way I want it. So, here it comes straight up. A. Read Getting Real [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. In 2010 the readers of Microsoft Indikat named Johan Swedens most influential authority within digital communication
What strikes me is the fact that my iPhone is slowly turning into a wireless remote/tv unit. I have the channels (read apps) 
