September 2008

The please post

September 15, 2008

I am working on a pitch where I’m putting together a summary of the brands I’ve worked with. adidas, Nike, Omega, IKEA, H&M, Kosta Boda, Ladbrokes, Com Hem, Beckers, Suunto, BMW Motorad, Betway, Vattenfall, Expressen, Nokia, MTV, ICA, Bredbandsbolaget, Yamaha, Intersport, Stadium, ETrade, Scandinavian Online, Kanal 5, SIF… And suddenly it hits me. I love [...]

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Ever wondered why you drink?

September 14, 2008

Look no further. Here’s a nice little flick found on Swissmiss that explains why we drink in quite a creative and illustratious way. I especially like the combination of the boring voice, jumps in thought and the wrap up. The video itself also brought Current to my attention. A kind of Digg clone. Looks promising. [...]

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adidas Techfit launched

September 13, 2008

The latest gig from Foreign left the building this friday. It’s a global campaign site for adidas Techfit translated into 14 languages and localized in 18 countries. We’ve built the whole thing so that the photography we use, the copy and features are all automatically changed depending on which market or language you prefer. The [...]

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Microsoft’s new advertising might very well be the most interesting case to follow ever

September 13, 2008

Microsoft has released their second episode of Jerry Seinfield & Bill Gates. It’s a 4.32 minute long episode where Jerry & Bill spend time with a ‘real’ family. The whole thing is very interesting as it’s the most profitable company in the world that is releasing a whole new tone of voice. They will spend [...]

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Pixel art has become a vintage technology

September 11, 2008

There was a time when I hated pixel art. It was around 2000 when there wasn’t any need for creating websites with pixel graphics. It mostly felt stupid and took for ages to create something that looked stunning. Some years later adidas used the pixel art above created by Eboy (the Yoda of Pixel art) [...]

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‘Actroids’ are here and they’re scary

September 10, 2008

About a month ago I wrote a post on Actroids and how they will be the tool of future art directors. Then today I found this YouTube video showcasing Emily that explains to us what Image Metrics is. The thing is, Emily isn’t really a real woman, she’s a 3D generated actor – an Actroid. [...]

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Spore for iPhone available now and it’s the shit

September 10, 2008

While browsing the app store today I suddenly noticed that Spore was out. Spore is this new game by the inventor of Sim City and The Sims, the most sold games in the world. It was also one of the games Apple showcased when they released the iPhone 3G. So, once I touched that screen [...]

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It’s all about a warm feeling

September 7, 2008

TBWA New York has created some wonderful TVC’s for Skittles. Last year, the Skittles Leak commercial above first caught my eye. I doesn’t really do anything else but leave a constant 2° raised body temperature. It makes me warm. When visiting Adhunt today, I found another one where this guy milks himself with a milk [...]

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Web 2.0 for your business

September 6, 2008

In a week or two I’ll post a series of tips for entrepenurs on how you can keep your costs low with the help of Web 2.0 services. However, until then you should make sure to read a post over at ReadWriteWeb on the same subject. Great read.

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A nice piece form DDB

September 6, 2008

[singlepic=15,320] S potted this ad on Adsoftheworld. Liked the simplicity of it. A nice little storyteller.  There’s been a lot of buzz in Sweden about DDB but personally I haven’t really understood why. But when I spotted this one it makes more sense. Among others, Art Directors Viktor Arve, Ted Harry Mellström, Simon Higby and another [...]

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Microsoft pairs Bill Gates & Jerry Seinfeld in their latest TVC

September 6, 2008

  It appears that Microsoft has finally gotten tired of Apple’s Mac & PC TVC cause this little piece must have cost a fortune. Bill Gates and Jerry Seinfeld seems like the perfect match to actually give Apple a good fight. However, I’m sorry to say this new TVC doesn’t deliver. It even makes Microsoft appear more [...]

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Let me introduce OwaikeO

September 4, 2008

T his is starting to become a habit. Every now and then I find an artist, designer, photographer etc that just blows me away. I crave for a project that gives me the opportunity to call these guys up and work with them. OwaikeO is such a guy. His real name is Ahmed Al-Refaie, he’s 21 [...]

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