Scott Goodson’s tip on how to select an advertising agency

Scott Goodson, founder of Strawberry Frog posted a little piece on how marketeers should do when they are about to select a new advertising agency.

“Better agencies are not suppliers, they are more akin to business consultants and, as such, partners for your business. I stress partnership because the better communications firms are focused more on ideas and solutions and less on the distribution of media.”

Good point!

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Tagged as: advertising agency, brand managers, brief, marketing, scott goodsson, strawberry frog